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Updated yesterday · Independent Analysis
Amplitude vs Metabase
Capability Overview
Amplitudevs Metabase
4.5G2+0.1 vs Metabase
Only in Amplitude
- ✦ Product Analytics
- ✦ Funnels
- ✦ Retention
✓ Free planFrom $49/mo(cheaper)3,000+ companies users · est. 2012
Metabasevs Amplitude
4.4G2-0.1 vs Amplitude
Only in Metabase
- ✦ SQL Editor
- ✦ Visual Query Builder
- ✦ Scheduled Reports
✓ Free planFrom $100/mo(pricier)60k+ organizations users · est. 2014
Quick VerdictIndependent Analysis
Amplitude and Metabase are both Analytics & BI tools. Amplitude starts at $49/mo, Metabase at $100/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Amplitude vs Metabase
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Amplitude Unique Strength
Experiment Guardrail Metrics Monitored Automatically
Amplitude Experiment tracks both the primary metric and predefined guardrails in parallel, stopping a winning A/B test if a guardrail metric like session length drops below threshold.
→ Choose Amplitude if this scenario applies to you. Metabase doesn't offer a comparable solution.
Amplitude Unique Strength
Predictive Cohort for Churn Intervention
Amplitude's predictive cohorts identify users with high churn probability based on behavioral signals, letting growth teams trigger retention campaigns before the user goes inactive.
→ Choose Amplitude if this scenario applies to you. Metabase doesn't offer a comparable solution.
Amplitude Unique Strength
Cross-Platform Funnel With Identity Resolution
Amplitude stitches anonymous and identified events across web and mobile using Amplitude ID, showing the true cross-platform conversion funnel instead of inflated session counts.
→ Choose Amplitude if this scenario applies to you. Metabase doesn't offer a comparable solution.
Metabase Unique Strength
No-SQL Dashboards for Non-Technical Stakeholders
Metabase's Question editor lets operations or finance staff query Postgres or MySQL tables with a point-and-click interface, reducing analyst queue time for routine data requests by 70%.
→ Choose Metabase if this scenario applies to you. Amplitude doesn't offer a comparable solution.
Metabase Unique Strength
Embedded Analytics in SaaS Products via SDK
Metabase Embedded Analytics lets SaaS companies embed interactive charts and filters into their product using the Embedding SDK, with per-user row-level security applied via signed tokens.
→ Choose Metabase if this scenario applies to you. Amplitude doesn't offer a comparable solution.
Metabase Unique Strength
Automated Dashboard Delivery to Slack or Email
Metabase Subscriptions send dashboards to Slack or email on a schedule, replacing the weekly 'can you pull this data?' request with a push that arrives before the stakeholder asks.
→ Choose Metabase if this scenario applies to you. Amplitude doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
Amplitude Plans
Free tier available
Starter
FreeBest for: Individuals and explorers getting started
- ✓10K MTUs / up to 2M events
- ✓out-of-the-box analytics + templates
- ✓Session Replay
- ✓unlimited feature flags
- ✓Web Experimentation
View on vendor site
MOST POPULARPlus
$49/user/moBest for: Small teams finding product-market fit
- ✓Up to 300K MTUs or 25M events
- ✓unlimited product analytics
- ✓behavioral cohorts
- ✓feature tagging
- ✓segmentation for Web Experimentation
View on vendor site
Growth
Contact SalesBest for: Businesses looking to scale
- ✓Custom MTU or event volume
- ✓advanced behavioral analysis
- ✓causal insights and monitoring
- ✓Feature Experimentation
- ✓code editor for Web Experimentation
View on vendor site
Enterprise
Contact SalesBest for: Larger enterprises with complex requirements
- ✓Custom MTU/event volume
- ✓cross-product analysis
- ✓advanced data + permission controls
- ✓mutual exclusion groups for A/B tests
- ✓multi-armed bandit experiments
View on vendor site
Metabase Plans
Free tier available
Open Source
Open SourceBest for: Anyone self-hosting
- ✓Visual query builder
- ✓SQL editor
- ✓Unlimited dashboards
- ✓18+ database connectors
- ✓Community forum support
View on vendor site
MOST POPULARStarter
$100/user/momonthlyor$1080/yrsave 10%
Best for: Teams starting with BI
- ✓Managed cloud hosting
- ✓Automated upgrades, patches, backups
- ✓3-day email support SLA
- ✓Collection-level permissions
- ✓Google authentication
View on vendor site
Pro
$575/user/momonthlyor$6210/yrsave 10%
Best for: Growing orgs needing access controls
- ✓Cloud or self-hosted deployment
- ✓Row and column level permissions
- ✓SSO (SAML, JWT, SCIM)
- ✓Usage analytics & auditing
- ✓Multi-tenant embedded analytics
View on vendor site
Enterprise
Contact SalesBest for: Mission-critical or sensitive envs
- ✓Custom pricing
- ✓Priority support (1-day SLA)
- ✓Dedicated success engineer
- ✓Help with procurement
- ✓Air gap available
View on vendor site
Capability Breakdown
10 differences found across 15 standardized features
Feature
Amplitude
Metabase
Funnels
✓
✗
Retention Analysis
✓
✗
Cohort Analysis
✓
✗
Session Replay
✓
✗
A/B Testing
✓
✗
Self-Hosting
✗
✓
SQL Access
✗
✓
Mobile SDKs
✓
✗
Custom Events
✓
✗
User Identification
✓
✗
Total (raw)
29
15
Amplitude Features
- •Product Analytics
- •Funnels
- •Retention
- •Cohort Analysis
- •A/B Testing
- •Predictions
- •Experiment
- •Session Replay
- •User Profiles
- •Dashboards
- •API Access
- •Mobile SDKs
- •Data Streaming
- •Slack Integration
- •CDP
- •AI Agents & MCP
- •Web Experimentation
- •Feature Flags
- •Heatmaps
- •AI Feedback
- •Guides and Surveys
- •AI Assistant
- •Behavioral Cohorts
- •Multi-armed Bandit Experiments
- •Mutual Exclusion Groups
- •Predictive Audiences
- •Real-time Event Streaming
- •SCIM Provisioning
- •SSO
Metabase Features
- •SQL Editor
- •Visual Query Builder
- •Dashboards
- •Scheduled Reports
- •Alerts
- •Embedding
- •API Access
- •Self-Hosting
- •Data Caching
- •Row-Level Security
- •SSO
- •Slack Integration
- •Multiple DB Connections
- •Pivot Tables
- •Custom Visualizations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Deep behavioral analysis with event segmentation and user cohorts
- +Integrated A/B testing and experimentation platform
- +Generous free tier with core analytics features
- +Real-time user journey visualization with Pathfinder charts
- +Predictive analytics for user conversion and churn (paid tiers)
Cons
- −Steep learning curve; requires data governance for accurate insights
- −Custom pricing for Growth/Enterprise tiers can be very expensive
- −Limited data lookback window (2 years) on some plans
- −Session-based analysis is less intuitive than event-based
- −Lacks comprehensive marketing attribution features vs. Google Analytics
Pros
- +Intuitive 'Question Builder' for non-SQL users to explore data
- +Generous free, self-hosted open-source plan for core BI features
- +Semantic layer ('Models') simplifies complex data for business users
- +Powerful embedding options for sharing analytics in other apps
- +X-rays feature automatically generates insights from your data
Cons
- −Advanced chart types (Sankey, network graphs) are not available
- −Limited version control and CI/CD integration for dashboard development
- −Performance can degrade on very large datasets without careful tuning
- −Customization and white-labeling are restricted to paid tiers
- −Complex data modeling and transformations require an external tool (dbt)
At a Glance
User Rating
4.5/5vs4.4/5
Amplitude
▲
Metabase
Starting Price
$49/movs$100/mo
Amplitude
Metabase
▲
Feature Count
29 featuresvs15 features
Amplitude
▲
Metabase
User Base
3Kvs60
Amplitude
▲
Metabase
Amplitude · Price & Data SyncLast verified: June 28, 2026 · CE-ANLYT-2026W26-30FE6D · ✓ Pricing updated Jun 28, 2026
Metabase · Price & Data SyncLast verified: June 28, 2026 · CE-ANLYT-2026W22-BA8250 · ✓ Pricing updated May 30, 2026
Recent Price History
Amplitude
Amplitude "Plus" price changed from custom pricing to $49/mo
Price change · Jun 28, 2026
Metabase
Metabase raised "Pro" from $500/mo to $575/mo (+15%)
Price change · May 30, 2026
Metabase
Metabase raised "Starter" from $85/mo to $100/mo (+18%)
Price change · May 30, 2026
Amplitude
Amplitude updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
Metabase
Metabase added a new "Starter" plan at $85/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
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