ActiveCampaign vs Sender
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
- ✦ Email Campaigns
- ✦ Automation
- ✦ Pop-ups & Forms
ActiveCampaign and Sender are both Email Marketing tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose ActiveCampaign vs Sender
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
CRM & Sales tags contacts by deal stage and renewal date, routing high-value prospects to executive nurture and at-risk accounts into re-engagement flows - without manual list pulls.
Segmentation routes mobile contacts to SMS workflows and desktop users to email nurture, with Automation executing the logic for device-matched campaigns.
Conditional Content sorts contacts by last-open date and routes dormant subscribers into personalized win-back sequences, cutting wasted send volume by 35-40% while preserving.
The Drag-and-Drop Editor cuts campaign design from hours to under 10 minutes - duplicate a template, swap copy blocks, and adjust CTAs without touching code.
Pricing Comparison & PlansHigh· Verified May 30, 2026
ActiveCampaign Plans
Paid plans only
Starter
$15/moBest for: This plan is for businesses just beginning their email marketing journey
- ✓Email Marketing
- ✓Marketing Automation
- ✓Subscription Forms (basic/inline)
- ✓Site Tracking
- ✓API & Webhooks
Plus
$49/moBest for: Designed for growing businesses needing more advanced automation and segmentation
- ✓All Starter features
- ✓Unlimited automation actions
- ✓Landing Pages
- ✓Built-in Sales CRM
- ✓Lead Scoring
Pro
$79/moBest for: Ideal for established businesses seeking sophisticated CRM, lead scoring, and advanced reporting
- ✓All Plus features
- ✓Predictive Sending AI
- ✓Conditional Content
- ✓Advanced Segmentation
- ✓Advanced Reporting & Analytics
Enterprise
$145/moBest for: Tailored for large organizations requiring dedicated support, custom integrations, and high volume sending
- ✓All Pro features
- ✓Custom Reporting
- ✓Custom Objects
- ✓Single Sign-On (SSO)
- ✓Uptime SLA
Sender Plans
Free tier available
Free Forever
FreeBest for: Ideal for beginners or small businesses testing email marketing
- ✓Email newsletters
- ✓Email automation
- ✓Landing pages
- ✓Signup forms & popups
- ✓Transactional emails
Standard
$7/moBest for: Great for growing businesses needing core email marketing tools
- ✓Up to 3 team members
- ✓Remove Sender branding
- ✓SMS messaging
- ✓Unlimited A/B testing
- ✓Unlimited landing page builder
Professional
$14/moBest for: advanced users and larger teams requiring comprehensive features
- ✓10 role-based seats
- ✓Free SMS
- ✓Unlimited email editor features
- ✓Advanced automation (multichannel scenarios)
- ✓Advanced reports (Ecommerce sales, Performance by group, Performance by inbox provider)
Capability Breakdown
4 differences found across 18 standardized features
- •Email Marketing
- •Marketing Automation
- •CRM & Sales
- •Landing Pages
- •Forms
- •Segmentation
- •Conditional Content
- •Split Testing
- •Predictive Sending
- •Lead Scoring
- •SMS Marketing
- •Site Tracking
- •Event Tracking
- •900+ Integrations
- •Reporting
- •Abandoned Cart Emails
- •Affiliate Management
- •Auto Responder
- •Automated Workflows
- •Behavioral Targeting
- •Contact Scoring
- •Conversion Tracking
- •Custom Fields
- •Custom Templates
- •Dynamic Content
- •Email Client Preview
- •Email List Cleaning
- •Email Personalization
- •Email Preview Text
- •Email Scheduling
- •Email Templates
- •Event Based Triggers
- •Facebook Integration
- •Geo Location Targeting
- •Google Analytics Integration
- •Hyper Personalization
- •Image Hosting
- •Inbox Preview
- •Link Tracking
- •List Segmentation
- •Mobile Optimization
- •Multiple Winners
- •Newsletters
- •Personalization Tokens
- •Pipeline Management
- •Popup Forms
- •Responsive Design
- •Revenue Tracking
- •Active Intelligence AI
- •Predictive content
- •Advanced segmentation
- •Attribution tracking
- •WhatsApp marketing
- •Shared team inbox
- •Broadcast messaging
- •Custom objects
- •SSO
- •CRM integration
- •Ecommerce integration
- •14-day free trial
- •Email Campaigns
- •SMS Marketing
- •Automation
- •Pop-ups & Forms
- •Segmentation
- •Drag-and-Drop Editor
- •Templates
- •Analytics
- •Heatmap
- •A/B Testing
- •Integrations
- •API
- •High Deliverability
- •Transactional Emails
- •Push Notifications
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Multiple pricing tiers (4 plans) to match different needs
- +AI-powered features built in
- −AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system.
- +Generous free plan with all features, up to 15,000 emails/mo
- +Integrated email, SMS, and push notifications on all plans
- +Free plan includes advanced automation and segmentation features
- +Simple, drag-and-drop editor for emails and pop-ups
- +Pay-as-you-go credits available for infrequent senders
- −Limited native integrations compared to larger competitors
- −Reporting and analytics are functional but lack deep insights
- −No dedicated landing page builder included in the platform
- −User interface can feel basic and less polished than premium tools
- −A/B testing is limited to subject lines and sender info only
At a Glance
Recent Price History
Sender removed the "Enterprise" plan
Plan removed · May 30, 2026
Sender lowered "Professional" from $35/mo to $14/mo (-60%)
Price change · May 30, 2026
Sender lowered "Standard" from $15/mo to $7/mo (-53%)
Price change · May 30, 2026
ActiveCampaign updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Starter" from $15/mo to Custom
Price change · May 28, 2026
ActiveCampaign updated "Enterprise" from $145/mo to Custom
Price change · May 28, 2026
ActiveCampaign removed the "WhatsApp Plus" plan
Plan removed · May 28, 2026
ActiveCampaign removed the "WhatsApp Pro" plan
Plan removed · May 28, 2026
Sender raised "Standard" from $10 to $15/mo (50%)
Price change · May 21, 2026
Sender removed the "Free" plan
Plan removed · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · ActiveCampaign
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 14,682 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Sender
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 246 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews