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★★★★★ 4.7 G2
MailerLite Pricing: Plans & Features 2026
Subscriber-based pricing spans from a free plan up to $20/mo across 4 tiers, with the free option including 1,000 subscribers.
MailerLite Plans & Tiers Explained
Verified· Verified May 21, 2026
30-day free trial · Advanced plan·No credit card required
Free
FreeBest for: You get 1000 subscribers, 12K emails/mo
- ✓Up to 1,000 subscribers
- ✓12,000 monthly emails
- ✓1 user seat
- ✓Drag & drop email editor
- ✓Email automation builder
View on vendor site
MOST POPULARGrowing Business
$10/moBest for: 500 subscribers, Unlimited emails, Sell digital products
- ✓Unlimited monthly emails
- ✓Up to 3 users
- ✓Sell digital products and subscriptions
- ✓Unlimited landing pages and websites
- ✓A/B testing
View on vendor site
Advanced
$20/moBest for: 500 subscribers, AI assistant, Facebook integration
- ✓Unlimited monthly emails
- ✓Unlimited users
- ✓AI writing assistant
- ✓Facebook custom audiences integration
- ✓Custom HTML editor
View on vendor site
Enterprise
Contact SalesBest for: Custom pricing for 100K+ subscribers, Dedicated IP
- ✓Custom subscriber and email limits
- ✓Dedicated success manager
- ✓Dedicated IP address
- ✓Custom landing page design
- ✓Deliverability consultation
View on vendor site
Pricing Expert Take
Independent analysis · MailerLite
Verified Pricing Data
Value Analysis
$10/mo47% below median
Category median: $19/moBased on 18 products in this category
MailerLite enters the market as a highly aggressive budget option, with its Growing Business plan starting at $10/mo and the Advanced plan at $20/mo, both sitting well below the category median of $30/mo. The Free plan offers generous utility with a 1,000-subscriber cap and 12,000 monthly emails, which is highly competitive for small lists. For growing lists, the platform remains a high-value choice, providing unlimited emails and landing pages on paid tiers for a fraction of what legacy competitors charge.
Hidden Costs
- Pricing is straightforward; no documented hidden fees or overage traps found.
Red Flags
Users report sudden, steep price hikes, with some experiencing year-over-year increases of over 50% that disrupt their budgeting. Additionally, MailerLite enforces strict, automated compliance policies that can result in immediate account termination with no path for appeal.
"Mailerlite just increased their prices with more than 50% ... paying 580 USD per year"
"Within 4 hours, MailerLite shut down my account and told me the decision was final"
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The Growing Business plan at $10/mo offers generous free plan includes automation and landing pages.
- Generous free plan includes automation and landing pages
- Built-in website builder, blog, and digital product selling tools
- Intuitive drag-and-drop editor simplifies campaign creation
User Voices
"After dealing with MailChimp's sudden fees jump for months, I finally decided to quit."
"For a non-profit with 150 contacts, MailerLite is genuinely the best fit"
"i pay $73 for upi to 10k and i'm moving away from mailerlite"
Verdict
Solopreneurs and small businesses should start on the Free plan, while scaling creators will find the $10/mo Growing Business plan highly economical for unlimited sending. However, those who prioritize advanced automation and want to avoid sudden account suspensions should look elsewhere. Consider ActiveCampaign starting at $30/mo as a more stable alternative for complex workflows.
ComparEdge EditorialUpdated: May 21, 2026
How Does MailerLite Pricing Compare?
Overview
MailerLite - Affordable email marketing with powerful automation for growing businesses. The free tier gets you 1000 subscribers, 12K emails/mo - a real plan, not a 14-day trial. Upgrading to Growing Business ($10/mo) unlocks 500 subscribers and Unlimited emails. At $10/mo, MailerLite undercuts the $20/mo category average by 50%. For comparison, Loops starts at $49 and beehiiv at $43.
Cost Per User
Which Plan Is Right for You?
FreeFREE
You get 1000 subscribers, 12K emails/mo. What's locked behind the paywall: 500 subscribers, unlimited emails, sell digital products. If those matter, Growing Business at $10/mo is the next step. Good enough for solo use and evaluation.
Growing Business$10/mo
$10/mo gets you 500 subscribers, Unlimited emails, Sell digital products. The sweet spot for professionals who've maxed out the free plan and need 500 subscribers, Unlimited emails.
Advanced$20/mo
$20/mo gets you 500 subscribers, AI assistant, Facebook integration. 100% more than Growing Business - justified only if you need the extras.
EnterpriseCUSTOM
Custom pricing for 100K+ subscribers, Dedicated IP. Always negotiate - ask for pilot pricing if testing with <50 seats, and push for annual discount commitments. Compare enterprise quotes against Loops's equivalent tier.
vs. Category Average
MailerLite$10/mo
Category avg$21/mo
52% below the email marketing average
Our Verdict
MailerLite costs $0–$20/mo as of May 21, 2026, with 4 plans.
MailerLite scores 4.7/5 and offers a free plan - that's a rare combination. The free tier with 1000 subscribers and 12K emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Growing Business ($10/mo) when 500 subscribers becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.
Is MailerLite Worth the Price?
Strengths
- 1Generous free plan includes automation and landing pages
- 2Built-in website builder, blog, and digital product selling tools
- 3Intuitive drag-and-drop editor simplifies campaign creation
- 4Excellent value with advanced features at a low price point
- 524/7 live chat and email support on all paid plans
Considerations
- 1Strict approval process can be slow for new accounts
- 2Limited native integrations compared to larger competitors
- 3Reporting and analytics are functional but lack deep insights
- 4Automation builder is powerful but less visual than some rivals
- 5No phone support available, even on higher-tier plans
Ideal For
Creators & small businesses on a budget
Which plan fits you
Free, You get 1000 subscribers, 12K emails/mo.
Growing Business, $10/mo gets you 500 subscribers, Unlimited emails, Sell digital products.
Advanced, $20/mo gets you 500 subscribers, AI assistant, Facebook integration.
Pricing Takeaway
★ 4.7/5MailerLite scores 4.7/5 and offers a free plan - that's a rare combination. The free tier with 1000 subscribers and 12K emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Growing Business ($10/mo) when 500 subscribers becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.
52% below category avgCategory avg: $21/mo
What Does MailerLite Actually Cost You?
Beyond the subscription: what to budget for
List price covers the subscription. Total cost of ownership for MailerLite typically includes additional line items that don't appear on the pricing page.
Implementation
Setup, data migration, initial configuration
Training
Onboarding, certification, admin enablement
Premium Support
SLA upgrades, dedicated CSM, 24/7 access
Required Add-ons
Features gated behind higher tiers or paid extras
Integrations
Third-party connectors, API usage, custom builds
Annual True-Up
Seat overages, usage spikes, contract reconciliation
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
MailerLite Pricing History
Expert verified·Updated May 21, 2026
Price & Data Intelligence SyncLast verified: May 21, 2026 · CE-EMAIL-2026W21-B173B6 · No changes detected
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Frequently Asked Questions
How does MailerLite pricing compare?
See how MailerLite's 4 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · MailerLite
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.7/5 · 1,107 reviews
- 4.Capterra·Capterra verified user reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community