What's included in Brevo's Starter plan?

The Starter plan, priced at $9/month, is designed for businesses beginning their email marketing journey. It includes 5,000 emails per month, essential email campaign features, and SMS capabilities. This plan provides a solid foundation for engaging your audience without advanced automation, focusing on core communication needs.

When should I consider upgrading my Brevo plan?

You should upgrade when your needs exceed your current plan's limits. Move from Starter ($9/mo) to Standard ($18/mo) for marketing automation capabilities. If you require higher email volumes (up to 150,000 emails/mo) or additional channels like WhatsApp and Push notifications, the Professional plan ($49/mo) is the next logical step.

Do I save money by choosing annual billing over monthly?

Opting for annual billing typically provides a significant discount compared to paying month-to-month. While specific percentages vary, committing annually locks in a lower effective rate for your chosen plan (Starter, Standard, Professional), offering substantial savings over 12 months for consistent users and budget predictability.

How does Brevo's pricing scale for growing teams?

Brevo's pricing primarily scales based on your monthly email volume and required features, not per-user seats. For example, the Starter plan includes 5,000 emails/month. As your needs grow, you'd upgrade to Standard for marketing automation or Professional for 150,000 emails/month and additional channels like WhatsApp and Push notifications.

Does Brevo offer discounts for startups, nonprofits, or students?

While not explicitly detailed on our public pricing, Brevo recognizes the unique needs of various organizations. We recommend that startups, nonprofits, and educational institutions contact our sales team directly. They can provide information on any potential special programs or tailored offers that might be available to support your specific initiatives.

What are the hidden costs of Brevo (Sendinblue) beyond the subscription price?

Beyond the Brevo (Sendinblue) subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does Brevo (Sendinblue) charge for implementation or setup?

Brevo (Sendinblue) may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is Brevo (Sendinblue) pricing stable or does it change frequently?

Brevo (Sendinblue) pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

★★★★★ 4.5 G2

Brevo (Sendinblue) Pricing: Plans & Features 2026

Starter at $9/mo is the go-to choice for most users, with 5 plans ranging from free to $499/mo to scale your email marketing.

Email MarketingFreemiumPrice verified 6 days agoFrom $9/mo Free plan ✓

Full Review·Alternatives·Compare

Plans & Tiers Expert Take Compare Worth It?Real Cost History Alternatives FAQ Sources

Brevo (Sendinblue) Plans & Tiers Explained

High· Verified May 29, 2026

Free

Best for: Ideal for individuals or small businesses just starting with email marketing

✓Up to 300 emails/day
✓Unlimited contacts (up to 100k storage)
✓Basic email & SMS campaigns
✓AI content generator
✓Basic automation

View on vendor site

Starter

$9/mo

monthlyor$97/yrsave 10%

Best for: Good for small businesses needing basic email campaigns and marketing automation

✓No daily sending limit
✓Email templates
✓Segmentation
✓Forms
✓Basic reporting

View on vendor site

Standard

$18/mo

monthlyor$194/yrsave 10%

Best for: Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access

✓Marketing automation
✓Advanced reporting
✓AI send-time optimization
✓1 landing page
✓Up to 3 users (first seat included)

View on vendor site

Professional

$499/mo

monthlyor$5389/yrsave 10%

Best for: Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics

✓Popups
✓Web push notifications
✓WhatsApp campaigns
✓Contact scoring
✓Multi-user access (10 seats)

View on vendor site

Enterprise

Contact Sales

Best for: very large organizations with unique requirements, high sending volumes, and custom integrations

✓Dedicated account manager
✓Sub-accounts
✓Custom integrations
✓Loyalty engine
✓Advanced security

View on vendor site

Pricing Expert Take

Independent analysis · Brevo (Sendinblue)

Verified Pricing Data

Value Analysis

$9/mo53% below median

Category median: $19/moBased on 18 products in this category

Brevo disrupts the email marketing space by charging based on email volume rather than contact list size, offering a highly competitive entry point compared to the category median of $30/mo. The Starter plan at $9/mo and the Standard plan at $18/mo provide exceptional value for businesses with large contact lists but low sending frequencies. However, the massive price jump to the Professional plan at $499/mo represents a steep premium for advanced automation and multi-user access.

Hidden Costs

Multi-user seat limitations, with the Standard plan capping access at 3 users (first seat included) and requiring paid upgrades for additional team members.
Overage fees and volume-based tier jumps if monthly email sending limits are exceeded.
Premium channel add-ons, as features like WhatsApp campaigns and advanced push notifications are locked behind the expensive Professional tier.

Red Flags

Users report frustration with sudden pricing tier adjustments when their sending needs scale, finding the transition from cheap entry-level plans to high-volume sending unexpectedly expensive. Some legacy users feel priced out after recent restructuring.

"why is emailing so expensive"
Reddit

"Switching from Brevo (SendinBlue) for Newsletter Emails - Need Suggestions for a Cheaper Alternative"
Reddit

Based on analysis of recent Reddit and G2 discussions.

Green Wins

The Starter plan at $9/mo offers generous free plan with 300 emails/day and unlimited contacts.

Generous free plan with 300 emails/day and unlimited contacts
Transactional emails (SMTP) included in all plans, even free
Combines email, SMS, chat, and landing pages in one platform

"Users consistently praise the ease of use and affordability of the Brevo Marketing Platform,"
G2

"Users consistently praise the platform for its ease of use and intuitive interface"
G2

""My experience with Brevo (formerly SendinBlue)"
" - Capterra

User Voices

"why is emailing so expensive"
Reddit (negative)

"Brevo (Sendinblue ): great value for SMEs, strong SMS and GDPR focus."
Reddit (positive)

"Stop overpaying for your CRM: When to pick Brevo over HubSpot."
Reddit (positive)

Verdict

The Starter and Standard plans are ideal for growing businesses with massive contact lists who send occasional newsletters. For advanced automation and multi-user setups without the $499/mo Professional price tag, consider ActiveCampaign at $30/mo as a more balanced alternative.

ComparEdge EditorialUpdated: May 29, 2026

How Does Brevo (Sendinblue) Pricing Compare?

Overview

Brevo (Sendinblue) offers paid plans starting at $9/mo for Starter, providing essential email marketing tools. Standard is $18/mo, and Professional is $499/mo for advanced features. Enterprise plans are custom priced.

Cost Per User

Starter$9/mo

No daily sending limit

AI send-time optimization

Professional$499/mo

Popups

Web push notifications

WhatsApp campaigns

Which Plan Is Right for You?

FreeFREE

Ideal for individuals or small businesses just starting with email marketing. Test core features before committing to a paid plan.

Starter$9/mo

Good for small businesses needing basic email campaigns and marketing automation. Provides essential tools to grow your your audience.

Standard$18/mo

Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access. Offers more robust features for scaling marketing efforts.

Professional$499/mo

Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics. Unlocks premium features for extensive campaigns.

EnterpriseCUSTOM

Best for very large organizations with unique requirements, high sending volumes, and custom integrations. Contact sales for tailored solutions and support.

vs. Category Average

Brevo (Sendinblue)$9/mo

Category avg$21/mo

57% below the email marketing average

Our Verdict

Brevo (Sendinblue) costs $0–$499/mo as of May 29, 2026, with 5 plans.

A 4.5/5 rating at $9/mo (below the $20 category average) - Brevo (Sendinblue) delivers more than it charges for. Start with Starter ($9/mo). Upgrade to Standard only after you've confirmed Everything in Starter will get used. Also compare against Loops ($49/mo) before deciding.

Is Brevo (Sendinblue) Worth the Price?

Strengths

5 points

1Generous free plan with 300 emails/day and unlimited contacts
2Transactional emails (SMTP) included in all plans, even free
3Combines email, SMS, chat, and landing pages in one platform
4Advanced automation workflows available on lower-priced tiers
5Pay-as-you-go credits for email and SMS offer great flexibility

Considerations

5 points

1Free and Starter plans include Brevo branding on emails
2Email editor can feel clunky and less intuitive than competitors
3Reporting and analytics are less advanced than dedicated tools
4A/B testing is limited to subject lines on lower-tier plans
5Slower email delivery speeds reported compared to top rivals

Ideal For

SMBs & Startups on a Budget

Which plan fits you

Free, Ideal for individuals or small businesses just starting with email marketing.

Starter, Good for small businesses needing basic email campaigns and marketing automation.

Standard, Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access.

Pricing Takeaway

★ 4.5/5

57% below category avgCategory avg: $21/mo

What Does Brevo (Sendinblue) Actually Cost You?

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for Brevo (Sendinblue) typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation