Shopify vs WordPress.com
- ✦ Sell online, in person, and in AI channels
- ✦ AI assistant for commerce (content, insights, store tasks)
- ✦ Built-in payment processing
- ✦ Drag-and-Drop Editor
- ✦ Themes & Templates
- ✦ Plugins
Shopify and WordPress.com are both Website Builders tools. Shopify starts at $5/mo, WordPress.com at $9/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Shopify vs WordPress.com
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Shopify's POS System syncs in-store and online stock in real time. One product catalog covers web, mobile, and physical terminals without manual reconciliation.
Shopify's Payment Processing handles 135+ methods globally with built-in fraud detection - high-risk transactions get flagged without blocking legitimate buyers.
The Shipping & Fulfillment integration generates batch carrier labels and splits orders across warehouses, syncing barcoded packing slips directly to inventory.
E-Commerce tiers gate premium content behind subscriptions, Drag-and-Drop Editor builds member pages without code, and SSL encrypts payment data automatically.
Custom Domains run 15-30 independent blog properties from a single dashboard, with SEO Tools and content scheduling unified across every site.
SEO Tools and Themes & Templates structure pillar-and-cluster content, helping affiliate hub sites rank for 200+ long-tail keywords within 6 months of launch.
Pricing Comparison & PlansHigh· Verified May 29, 2026
Shopify Plans
Free trial available
Starter
$5/moBest for: Ideal for selling via social media or messaging apps with basic product links
- ✓Sell via social media and messaging apps
- ✓Shareable product links
- ✓Display product catalog on basic storefront
- ✓Sell unlimited products on existing website
- ✓Sell in physical locations via POS hardware
Basic
$39/moBest for: new online businesses needing a full store, blog, and basic reporting
- ✓Fully customizable online store
- ✓Unlimited products
- ✓Blog functionality
- ✓Ecommerce task automation tools
- ✓Shipping discounts up to 77%
Grow
$105/moBest for: Suited for growing businesses requiring more staff accounts and advanced reporting
- ✓All Basic features
- ✓5 staff accounts
- ✓Lower transaction fees
- ✓Shipping discounts up to 88%
- ✓Shipping insurance for US merchants ($5,000)
Advanced
$399/moBest for: Designed for larger businesses needing comprehensive reporting, lower transaction fees, and international selling tools
- ✓All Grow features
- ✓Deeper reporting
- ✓More automation options
- ✓Advanced capabilities
- ✓International selling
Plus
$2300/moBest for: For high volume enterprises requiring custom solutions, dedicated support, and advanced automation
- ✓Enterprise-level solutions
- ✓Unlimited staff accounts
- ✓International selling
- ✓Standard pricing for 'standard' setups and integrations
- ✓Negotiable variable fee based on monthly sales
WordPress.com Plans
Free tier available
Free
FreeBest for: Ideal for personal blogs or testing the platform without commitment
- ✓WordPress.com subdomain
- ✓Basic website creation
- ✓Limited design options
- ✓WordPress.com branding
- ✓Community support
Personal
$9/site/moBest for: individuals needing a custom domain and ad free experience
- ✓Free domain for one year
- ✓6 GB storage
- ✓SSL encryption
- ✓Accept payments
- ✓Basic customer support
Premium
$18/site/moBest for: Suitable for creators and freelancers who require advanced design tools and monetization options
- ✓Free domain for one year
- ✓13 GB storage
- ✓All premium themes
- ✓Ad-free browsing experience
- ✓Advanced customization (fonts, colors)
Business
$40/site/moBest for: Designed for small businesses seeking full plugin support and SEO tools
- ✓Free domain for one year
- ✓50 GB storage
- ✓Install plugins
- ✓Advanced SEO tools
- ✓Google Analytics integration
Commerce
$70/site/moBest for: Essential for online stores needing robust ecommerce features and payment gateway integration
- ✓Free domain for one year
- ✓100 GB storage
- ✓eCommerce tools and optimized WooCommerce experience
- ✓Sell unlimited products
- ✓Integrations with top shipping carriers
Enterprise
$2083/site/moBest for: Tailored for large organizations requiring custom solutions, dedicated support, and advanced integrations
- ✓Custom pricing
- ✓Dedicated support
- ✓Advanced security
- ✓Scalable infrastructure
- ✓Tailored solutions
Capability Breakdown
3 differences found across 18 standardized features
- •Sell online, in person, and in AI channels
- •AI assistant for commerce (content, insights, store tasks)
- •Built-in payment processing
- •Customizable online store builder
- •Inventory management
- •Shipping discounts and label printing
- •Abandoned cart recovery
- •Multi-channel selling (social, marketplace)
- •Analytics and reporting dashboard
- •App marketplace with 8,000+ integrations
- •POS (point of sale) system
- •Sell wholesale/B2B (Plus)
- •Fully customizable checkout (Plus)
- •Unlimited staff accounts (Plus)
- •Drag-and-Drop Editor
- •Themes & Templates
- •Plugins
- •Blogging
- •E-Commerce
- •SEO Tools
- •Custom Domain
- •SSL Certificate
- •Media Library
- •Analytics
- •Memberships
- •Newsletter
- •Social Media Integration
- •Mobile App
- •Backup & Security
- •Video Hosting
- •Podcast Support
- •Online Booking
- •Appointment Scheduling
- •Payment Gateways
- •Shipping Integrations
- •Digital Downloads
- •Course Creation
- •Forum Software
- •Live Chat
- •Contact Forms
- •Survey Tools
- •Polls and Quizzes
- •Website Translation
- •Multilingual Support
- •Accessibility Tools
- •Image Editing
- •Audio Uploads
- •Video Embeds
- •Custom Fonts
- •Color Schemes
- •Page Builders
- •Layout Options
- •Widget Library
- •Testimonials Section
- •FAQs Section
- •Knowledge Base
- •User Profiles
- •Comment Moderation
- •Spam Filtering
- •Website Cloning
- •Staging Environment
- •Code Snippets
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Extensive app ecosystem (8,000+) for limitless customization
- +Integrated Shopify Payments simplifies checkout and reduces fees
- +Shopify POS unifies online and in-person retail sales seamlessly
- +Robust, scalable infrastructure handles high-traffic sales events
- +Shopify Shipping offers discounted rates with major carriers
- −Transaction fees (0.5-2%) apply if not using Shopify Payments
- −Limited native features require paid apps for advanced functionality
- −Basic blogging and content marketing (SEO) tools are weak
- −Product variant limit (100 per product) can be restrictive
- −Customization requires knowledge of Shopify's 'Liquid' code
- +Fully managed hosting and security included on all plans
- +Seamless scalability from a simple blog to a full-fledged store
- +Access to thousands of plugins on Creator plan and higher
- +Built-in Jetpack features for performance, security, and growth
- +Generous free plan with community support and 1GB storage
- −Free & low-tier plans have limited customization and show ads
- −Plugin and advanced theme installation requires pricey Creator plan ($25/mo)
- −Less design freedom compared to drag-and-drop builders like Squarespace
- −Steeper learning curve than simpler, all-in-one platforms
- −E-commerce features are restricted to the most expensive plan
At a Glance
Recent Price History
Shopify added a new "Grow" plan at $105/mo
Plan added · May 29, 2026
Shopify lowered "Starter" from $15/mo to $5/mo (-67%)
Price change · May 29, 2026
Shopify removed the "Shopify" plan
Plan removed · May 29, 2026
WordPress.com removed the "Explorer" plan
Plan removed · May 27, 2026
WordPress.com added a new "Premium" plan at $18/mo
Plan added · May 27, 2026
WordPress.com added a new "Business" plan at $40/mo
Plan added · May 27, 2026
WordPress.com added a new "Personal" plan at $9/mo
Plan added · May 27, 2026
WordPress.com removed the "Starter" plan
Plan removed · May 27, 2026
Shopify raised "Basic" from $25 to $39/mo (56%)
Price change · May 21, 2026
Shopify removed the "Grow" plan
Plan removed · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Shopify
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 5,096 reviews
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Sources & Data Trail · WordPress.com
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-27)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 2,707 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews