SE Ranking vs SpyFu
- ✦ Rank Tracking
- ✦ Website Audit
- ✦ Keyword Research
- ✦ Competitor organic keyword history
- ✦ PPC keyword research
- ✦ Ad copy history
SE Ranking and SpyFu are both SEO Tools tools. SE Ranking starts at $129/mo, SpyFu at $39/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose SE Ranking vs SpyFu
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
SE Ranking's competitor analysis estimates organic, paid, and referral traffic for any domain, giving teams a benchmark to calibrate their own growth targets against achievable peer performance.
Identify 500 keywords a competitor buys in Google Ads with their ad copy history to inform your own campaign strategy
SE Ranking's keyword tracker monitors positions daily across multiple locations and devices, showing ranking velocity trends that weekly trackers miss for fast-moving local SEO campaigns.
SE Ranking's white-label module generates branded PDF reports with custom logos and domains, letting agencies deliver professional SEO reporting without building a separate reporting layer.
Find keywords where 3+ competitors rank but your domain doesn't appear to discover 200 content opportunities
Analyze 10 years of keyword ranking history to identify seasonal patterns before launching seasonal campaigns
Before entering a new vertical, map the top 10 competitors' keyword footprints to estimate traffic potential and competition
Pricing Comparison & PlansHigh· Verified Jul 8, 2026
SE Ranking Plans
Paid plans only
Core
$129/moBest for: SEO + GEO for marketing teams with repeatable delivery
- ✓10 projects & 1 manager seat
- ✓2k keywords & 100 prompts to track daily
- ✓5 domains in GEO research
- ✓250k pages/mo in audit
- ✓25K API credits & MCP access
SpyFu Plans
Free tier available
Basic
$39/moBest for: Individuals needing core competitor research
- ✓10k row search results
- ✓10k row data exports
- ✓1 Live Site tracking project
- ✓10+ years historical data
- ✓RivalFlow 0 sites
Capability Breakdown
7 differences found across 17 standardized features
- •Rank Tracking
- •Website Audit
- •Keyword Research
- •Competitor Analysis
- •Backlink Analysis
- •On-Page SEO Checker
- •Local Marketing
- •White Label
- •API Access
- •Reporting
- •Lead Generator
- •Content Marketing
- •Social Media Analytics
- •Page Changes Monitor
- •SERP Analyzer
- •Competitor organic keyword history
- •PPC keyword research
- •Ad copy history
- •Keyword difficulty scoring
- •SERP analysis
- •Backlink overview
- •Domain overview
- •Rank tracking
- •Keyword grouping
- •Google Ads campaign templates
- •API access
- •PDF reports
- •Competitor comparisons
- •15+ year historical data
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Flexible keyword rank tracking frequency (daily, 3-day, weekly)
- +Comprehensive white-labeling and client reporting tools
- +Content Marketing platform with AI writer on all plans
- +Generous project and keyword limits for the price point
- +Includes local marketing and social media management tools
- −Smaller backlink and keyword databases than Ahrefs/Semrush
- −Historical rank tracking data is limited on lower-tier plans
- −User interface can feel less polished than premium competitors
- −Lacks advanced link-building outreach management features
- −Slower crawling speed for large, complex site audits
- +15+ years of historical keyword data no other tool matches
- +Best competitor PPC research with ad copy history and spend estimates
- +Significantly cheaper than Semrush or Ahrefs for similar competitor intelligence
- −Backlink index is smaller and less fresh than Ahrefs or Majestic
- −No content optimization or on-page SEO tools
At a Glance
Recent Price History
SpyFu "Pro + AI" price changed from $119/mo to $59/mo
Price change · Jun 28, 2026
SpyFu renamed the "Team/Agency" plan to "Team / Agency"
Update · Jun 28, 2026
Frequently Asked Questions
Related Comparisons
SE Rankingfrom $129/mo
SpyFuFree · from $39/moSources & Data Trail · SE Ranking
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-08)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.8/5 · 1,547 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · SpyFu
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-08)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 518 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews