HubSpot CMS vs Wix
- ✦ Landing Pages
- ✦ CRM Integration
- ✦ Smart Content
- ✦ AI Website Builder
- ✦ 800+ Templates
- ✦ E-Commerce
HubSpot CMS and Wix are both Website Builders tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose HubSpot CMS vs Wix
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
A/B Testing splits traffic between variants and logs outcomes to CRM records automatically, closing the feedback loop without any developer involvement.
SEO Tools create location pages with unique meta tags and schema markup per service area, helping local providers double qualified leads within 60 days.
Memberships gates premium resources behind signup forms and syncs access status to CRM properties, so sales reps know exactly what each prospect has unlocked.
Smart Content serves different CTAs and headlines by visitor source or CRM property - one page template dynamically adapts for each campaign segment without duplicate builds.
Wix Bookings lets clients self-schedule appointments on your site, sends automated reminders, and syncs across devices - cutting no-shows by an average of 35%.
800+ Templates and E-Commerce spin up limited-time storefronts pre-optimized for mobile checkout, with seasonal shops going live within 48 hours of starting.
Pricing Comparison & PlansHigh· Verified May 28, 2026
HubSpot CMS Plans
Free tier available
Free Tools Plan
Free- ✓Basic website builder and templates
- ✓HubSpot CRM integration
- ✓Free SSL and secure hosting
- ✓Simple forms and analytics
- ✓Access to basic marketing, sales, and service tools
Starter
$20/moBest for: Custom domain, Remove branding
- ✓Custom domain connection
- ✓Drag-and-drop website builder
- ✓Basic SEO and analytics tools
- ✓Removal of HubSpot branding
- ✓Basic content tools and AI capabilities
Professional
$500/moBest for: Smart content, SEO recommendations
- ✓Advanced AI and content creation tools
- ✓SEO optimization
- ✓Advanced analytics
- ✓Workflows
- ✓Advanced content remixing and optimization tools
Enterprise
$1500/moBest for: Memberships, Custom objects
- ✓Enterprise-grade content system
- ✓Multi-team structures and complex governance requirements
- ✓Global content operations
- ✓Emphasis on scale, security, automation, and control
- ✓Full suite + AI
Wix Plans
Free tier available
Free
FreeBest for: You get Wix branding, 500MB storage
- ✓Basic website builder
- ✓Access to templates
- ✓Ad-supported website
- ✓Wix subdomain
- ✓Limited bandwidth
Light
$24/moBest for: Custom domain, 2GB storage
- ✓Connect custom domain
- ✓Remove Wix ads
- ✓2GB storage
- ✓24/7 customer support
- ✓Free domain for 1 year (with annual plan)
Core
$36/moBest for: 50GB storage, Accept payments
- ✓Accept online payments
- ✓Online booking tools
- ✓Basic analytics
- ✓50GB storage
- ✓Five site collaborators
Business
$46/moBest for: 100GB storage, Subscriptions
- ✓Automated sales tax (up to 500 transactions/month)
- ✓Advanced shipping rules
- ✓Subscription analytics and reporting
- ✓100GB storage
- ✓Ten site collaborators
Business Elite
$172/moBest for: Unlimited storage, Priority support
- ✓Unlimited storage
- ✓Priority customer support
- ✓Loyalty programs
- ✓Unlimited dropshipping products
- ✓Advanced developer tools
Enterprise
Contact Sales- ✓Custom integrations
- ✓Dedicated account manager
- ✓Advanced security features
- ✓Tailored solutions for large corporations
- ✓Scalable infrastructure
Capability Breakdown
3 differences found across 18 standardized features
- •Drag-and-Drop Editor
- •Blog
- •Landing Pages
- •CRM Integration
- •SEO Tools
- •Smart Content
- •A/B Testing
- •Memberships
- •Custom Domains
- •SSL
- •CDN
- •Analytics
- •Forms
- •Live Chat
- •Personalization
- •Drag-and-Drop Editor
- •AI Website Builder
- •800+ Templates
- •E-Commerce
- •Bookings
- •Blog
- •SEO Tools
- •Custom Domain
- •SSL
- •Analytics
- •Mobile Optimization
- •App Market
- •Velo (Dev Platform)
- •Marketing Tools
- •Automations
- •Payment Gateway Integration
- •Social Media Integration
- •Website Backup
- •Custom Fonts
- •Image Editor
- •Video Backgrounds
- •Parallax Scrolling
- •Responsive Design
- •Font Library
- •Color Palette
- •Website Lock
- •Member Login
- •Password Protection
- •Online Store
- •Digital Downloads
- •Inventory Management
- •Shipping Integration
- •Tax Calculator
- •Coupon System
- •Abandoned Cart
- •Email Marketing
- •Contact Forms
- •Google Maps Integration
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Native integration with HubSpot CRM for deep personalization
- +Built-in A/B testing and adaptive content on higher tiers
- +All-in-one platform: hosting, security, and CDN included
- +Smart Content uses CRM data to show visitors unique content
- +Comprehensive analytics on traffic sources and lead generation
- −Expensive; key features are locked in high-priced tiers
- −Limited design flexibility compared to open-source CMS like WordPress
- −Difficult and costly to migrate away from the HubSpot ecosystem
- −Starter plan is very limited; lacks A/B testing and smart content
- −Requires commitment to the full HubSpot marketing suite for max value
- +Velo IDE for advanced custom code and serverless functions
- +Extensive App Market with 500+ third-party integrations
- +Industry-specific templates for niches like events & restaurants
- +Wix ADI provides AI-driven site creation in minutes
- +Integrated Ascend business tools for marketing and CRM
- −Templates are not interchangeable; you can't switch after going live
- −Slower page load speeds compared to code-first frameworks
- −No ability to export site code for hosting elsewhere
- −Storage is limited on lower-tier plans, requiring upgrades
- −The unstructured editor can lead to mobile display issues
At a Glance
Recent Price History
HubSpot CMS added a new "Free Tools Plan" plan at $0/mo (Free)
Plan added · May 28, 2026
HubSpot CMS updated "Starter" from $20/mo to Custom
Price change · May 28, 2026
HubSpot CMS updated "Professional" from $500/mo to Custom
Price change · May 28, 2026
HubSpot CMS updated "Enterprise" from $1500/mo to Custom
Price change · May 28, 2026
HubSpot CMS removed the "Free" plan
Plan removed · May 28, 2026
Wix raised "Business" from $36/mo to $46/mo (+28%)
Price change · May 28, 2026
Wix raised "Core" from $29/mo to $36/mo (+24%)
Price change · May 28, 2026
Wix raised "Business Elite" from $159/mo to $172/mo (+8%)
Price change · May 28, 2026
Wix raised "Light" from $17/mo to $24/mo (+41%)
Price change · May 28, 2026
Wix added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · HubSpot CMS
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,011 reviews
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Sources & Data Trail · Wix
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 1,847 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.StackShare·StackShare developer community