HubSpot CMS vs Squarespace
- ✦ Landing Pages
- ✦ CRM Integration
- ✦ Smart Content
- ✦ Website Templates
- ✦ E-Commerce
- ✦ Custom Domain
HubSpot CMS and Squarespace are both Website Builders tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose HubSpot CMS vs Squarespace
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
A/B Testing splits traffic between variants and logs outcomes to CRM records automatically, closing the feedback loop without any developer involvement.
Memberships gates premium resources behind signup forms and syncs access status to CRM properties, so sales reps know exactly what each prospect has unlocked.
Smart Content serves different CTAs and headlines by visitor source or CRM property - one page template dynamically adapts for each campaign segment without duplicate builds.
Website Templates and Drag-and-Drop Editor get portfolios live in 2 hours; adding a Custom Domain lifts Google rankings for name-based searches.
E-Commerce handles payments without per-transaction markups, with built-in inventory and order tracking - a complete storefront from zero in 3-4 days.
Blog paired with SEO Tools delivers 15-25% more organic traffic for consultants publishing weekly, while Analytics reveals which posts generate qualified leads.
Pricing Comparison & PlansHigh· Verified May 30, 2026
HubSpot CMS Plans
Free tier available
Free Tools Plan
Free- ✓Basic website builder and templates
- ✓HubSpot CRM integration
- ✓Free SSL and secure hosting
- ✓Simple forms and analytics
- ✓Access to basic marketing, sales, and service tools
Starter
$20/moBest for: Custom domain, Remove branding
- ✓Custom domain connection
- ✓Drag-and-drop website builder
- ✓Basic SEO and analytics tools
- ✓Removal of HubSpot branding
- ✓Basic content tools and AI capabilities
Professional
$500/moBest for: Smart content, SEO recommendations
- ✓Advanced AI and content creation tools
- ✓SEO optimization
- ✓Advanced analytics
- ✓Workflows
- ✓Advanced content remixing and optimization tools
Enterprise
$1500/moBest for: Memberships, Custom objects
- ✓Enterprise-grade content system
- ✓Multi-team structures and complex governance requirements
- ✓Global content operations
- ✓Emphasis on scale, security, automation, and control
- ✓Full suite + AI
Squarespace Plans
Paid plans only
Basic
$14/moBest for: This plan is suitable for individuals or small businesses needing a simple online presence with essential website features
- ✓Free Custom Domain (for annual plans)
- ✓SSL Security
- ✓Unlimited Bandwidth
- ✓Mobile-Optimized Websites
- ✓Up to 2 contributors
Core
$20/moBest for: The Core plan offers more advanced features than Basic, ideal for growing businesses that require enhanced ecommerce capabilities or more robust marketing tools
- ✓Free Custom Domain (for annual plans)
- ✓SSL Security
- ✓Unlimited Bandwidth
- ✓Mobile-Optimized Websites
- ✓Unlimited Contributors
Plus
$39/moBest for: The Plus plan is a custom solution designed for larger enterprises or businesses with unique, complex requirements
- ✓All Core features
- ✓Advanced shipping
- ✓Advanced discounts
- ✓Abandoned cart recovery
- ✓Merchandising tools
Advanced
$99/moBest for: The Advanced plan provides highly specialized, custom solutions for very large organizations or those with specific high volume demands
- ✓All Plus features
- ✓Subscriptions
- ✓Commerce APIs
- ✓Limited availability products
- ✓Advanced shipping
Capability Breakdown
3 differences found across 18 standardized features
- •Drag-and-Drop Editor
- •Blog
- •Landing Pages
- •CRM Integration
- •SEO Tools
- •Smart Content
- •A/B Testing
- •Memberships
- •Custom Domains
- •SSL
- •CDN
- •Analytics
- •Forms
- •Live Chat
- •Personalization
- •Website Templates
- •Drag-and-Drop Editor
- •E-Commerce
- •Blog
- •Custom Domain
- •SSL
- •SEO Tools
- •Analytics
- •Email Marketing
- •Scheduling
- •Member Areas
- •Video Content
- •Social Media Integration
- •Mobile Optimized
- •24/7 Support
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Native integration with HubSpot CRM for deep personalization
- +Built-in A/B testing and adaptive content on higher tiers
- +All-in-one platform: hosting, security, and CDN included
- +Smart Content uses CRM data to show visitors unique content
- +Comprehensive analytics on traffic sources and lead generation
- −Expensive; key features are locked in high-priced tiers
- −Limited design flexibility compared to open-source CMS like WordPress
- −Difficult and costly to migrate away from the HubSpot ecosystem
- −Starter plan is very limited; lacks A/B testing and smart content
- −Requires commitment to the full HubSpot marketing suite for max value
- +Award-winning, design-forward templates feel custom-built
- +Fluid Engine editor offers precise, grid-based creative control
- +All-in-one platform includes scheduling, email marketing, and memberships
- +Strong native blogging tools with advanced formatting and scheduling
- +Integrated Acuity Scheduling is best-in-class for service businesses
- −No free plan available, only a 14-day trial
- −Editor has a steeper learning curve than simpler block-based builders
- −Limited third-party app marketplace compared to competitors like Wix or Shopify
- −No multi-level navigation (sub-sub-menus) without custom code
- −Transaction fees (3%) on the Business plan; must upgrade to Commerce plans to avoid them
At a Glance
Recent Price History
Squarespace removed the "Enterprise" plan
Plan removed · May 30, 2026
Squarespace removed the "Commerce Advanced" plan
Plan removed · May 30, 2026
Squarespace removed the "Commerce Basic" plan
Plan removed · May 30, 2026
Squarespace removed the "Business" plan
Plan removed · May 30, 2026
Squarespace removed the "Personal" plan
Plan removed · May 30, 2026
HubSpot CMS added a new "Free Tools Plan" plan at $0/mo (Free)
Plan added · May 28, 2026
HubSpot CMS updated "Starter" from $20/mo to Custom
Price change · May 28, 2026
HubSpot CMS updated "Professional" from $500/mo to Custom
Price change · May 28, 2026
HubSpot CMS updated "Enterprise" from $1500/mo to Custom
Price change · May 28, 2026
HubSpot CMS removed the "Free" plan
Plan removed · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · HubSpot CMS
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,011 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Squarespace
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 200 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews