Ghost vs Unicorn Platform
- ✦ Blog Publishing
- ✦ Newsletter
- ✦ Memberships & Subscriptions
- ✦ Landing Page Builder
- ✦ Blog
- ✦ Forms
Ghost and Unicorn Platform are both Website Builders tools. Ghost starts at $18/mo, Unicorn Platform at $9/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Ghost vs Unicorn Platform
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Ghost's API powers custom publishing workflows: push posts from external tools, sync subscribers to CRMs, or trigger webhooks when members join.
Consultants host client sites on Custom Domains while retaining full editing control in the dashboard. Scale from 2 to 12+ active sites without adding infrastructure overhead.
Ghost's Memberships & Subscriptions handle recurring billing natively, with Analytics surfacing churn and free-to-paid conversion rates in one dashboard.
Ghost's SEO Tools configure meta descriptions and structured data from within the editor. Automatic XML sitemaps help technical posts rank without extra plugin overhead.
Native Analytics shows which posts drive member signups and which newsletter segments open most - so content strategy stays grounded in real engagement data.
Code Export outputs clean HTML/CSS/JS directly from visual designs, cutting design-to-development handoff from weeks to days without custom spec documents.
AI Website Builder generates a complete homepage structure from a product description. The Landing Page Builder handles customization - replacing agency timelines with same-day.
Unicorn Platform's Forms route lead submissions directly to automation platform, team chat, or custom webhooks - no backend code or middleware configuration needed.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Ghost Plans
Paid plans only
Starter
$18/moBest for: $15/mo (billed yearly) gets you 1 staff user, Custom domain, Email newsletter, 1,000 members
- ✓Website & blog
- ✓Basic membership
- ✓Custom domain
- ✓Email newsletters
- ✓SEO tools
Publisher
$35/moBest for: $29/mo (billed yearly) gets you 3 staff users, Custom themes, Paid subscriptions, 1,000 members
- ✓All Starter features
- ✓Paid memberships
- ✓Advanced membership options
- ✓Email automation
- ✓Custom themes
Business
$239/moBest for: $249/mo (billed yearly) gets you 15 staff users, Priority support, 10,000 members
- ✓Premium themes
- ✓Advanced integrations
- ✓Priority support
- ✓Enhanced analytics
Enterprise
Contact Sales- ✓Dedicated support
- ✓Custom contract
- ✓Scaling assistance
Unicorn Platform Plans
Free tier available
Lurker
FreeBest for: This free plan is ideal for testing the platform's basic features
- ✓Publish one website
- ✓Add custom code
- ✓SSL certificate and CDN
Maker
$9/moBest for: At $9/mo, this plan suits solo entrepreneurs or small projects needing essential website functionality
- ✓Access to core AI website builder
- ✓More templates
- ✓Custom domains
- ✓No Unicorn Platform branding
- ✓Add own HTML/CSS/JS code
Startup
$29/moBest for: Priced at $29/mo, the Startup plan is designed for growing businesses requiring more advanced features and support
- ✓Unlimited blog posts
- ✓Remove Unicorn branding
- ✓Collaboration with one other user
- ✓Export whole website as HTML
- ✓Protect contact forms with invisible reCAPTCHA
Business
$49/moBest for: The Business plan at $49/mo is best for established companies needing comprehensive tools and higher performance
- ✓Publish up to 3 websites
- ✓Collaborate with an unlimited number of users
- ✓SSL certificate and CDN
- ✓Add own HTML/CSS/JS code
- ✓Power up forms with integrations (Zapier, Mailchimp etc.)
Agency
Contact SalesBest for: This custom plan is tailored for agencies or large enterprises with specific, high volume requirements
- ✓Customizable pages per website
- ✓Customizable blog posts
- ✓SSL certificate and CDN
- ✓Add own HTML/CSS/JS code
- ✓Power up forms with integrations (Zapier, Mailchimp etc.)
Capability Breakdown
7 differences found across 18 standardized features
- •Blog Publishing
- •Newsletter
- •Memberships & Subscriptions
- •Custom Themes
- •SEO Tools
- •Native Analytics
- •Custom Domain
- •API
- •Integrations
- •Email Newsletters
- •Paid Content
- •Open Source
- •Markdown Editor
- •Member Portal
- •Custom Code Injection
- •Landing Page Builder
- •Blog
- •Custom Domain
- •SEO Tools
- •Forms
- •AI Website Builder
- •Code Export
- •Analytics Integration
- •Responsive Design
- •Templates
- •SSL
- •Custom Code
- •Animations
- •Integrations
- •Fast Hosting
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Native memberships, subscriptions, and newsletters
- +Modern, fast tech stack (Node.js) for better site speed
- +Creator-first, non-profit model with no transaction fees
- +Clean, minimalist editor focused purely on writing
- +Fully open-source with robust API for custom development
- −Limited native e-commerce features beyond memberships
- −Smaller theme and plugin ecosystem compared to WordPress
- −Requires some technical comfort for self-hosting or advanced customization
- −Steeper pricing for official hosting than many shared hosting providers
- −No built-in visual page builder for complex, non-post layouts
- +AI-powered copy and image generation speeds up content creation
- +Pre-built components designed specifically for SaaS & mobile apps
- +Integrated blogging platform and help center on all paid plans
- +No-code form builder with integrations (Stripe, Mailchimp)
- +Generous free plan includes a custom domain and blog
- −Lacks advanced e-commerce features beyond simple payment buttons
- −Limited design customization compared to Webflow or Framer
- −No built-in A/B testing functionality for landing pages
- −Fewer third-party integrations than larger competitors like Wix
- −No advanced SEO tools; relies on basic meta tag controls
At a Glance
Recent Price History
Ghost removed the "Team" plan
Plan removed · May 30, 2026
Ghost removed the "Creator" plan
Plan removed · May 30, 2026
Ghost lowered "Business" from $249/mo to $239/mo (-4%)
Price change · May 30, 2026
Ghost added a new "Publisher" plan at $35/mo
Plan added · May 30, 2026
Ghost raised "Starter" from $15/mo to $18/mo (+20%)
Price change · May 30, 2026
Unicorn Platform added a new "Agency" plan (Custom pricing)
Plan added · May 30, 2026
Unicorn Platform lowered "Business" from $79/mo to $49/mo (-38%)
Price change · May 30, 2026
Unicorn Platform lowered "Startup" from $49/mo to $29/mo (-41%)
Price change · May 30, 2026
Unicorn Platform lowered "Maker" from $14/mo to $9/mo (-36%)
Price change · May 30, 2026
Unicorn Platform added a new "Business" plan at $79/mo
Plan added · May 21, 2026
Frequently Asked Questions
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Sources & Data Trail · Unicorn Platform
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 36 reviews
- 4.Capterra·Capterra verified reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews