Duda vs Ghost
Duda and Ghost are both Website Builders tools. Duda starts at $25/mo, Ghost at $18/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Duda vs Ghost
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Duda's Dynamic Pages spin up city-specific service pages automatically. SEO Tools optimize each variation for location keywords - 10+ pages go live in one afternoon.
Ghost's SEO Tools configure meta descriptions and structured data from within the editor. Automatic XML sitemaps help technical posts rank without extra plugin overhead.
Duda's White Label feature removes all platform branding, delivering each client a fully customized site under the agency's own domain and logo.
Client Management lets agencies assign projects, track revisions, and push live updates across dozens of sites from one interface - no tool-switching required.
Ghost's Memberships & Subscriptions handle recurring billing natively, with Analytics surfacing churn and free-to-paid conversion rates in one dashboard.
Native Analytics shows which posts drive member signups and which newsletter segments open most - so content strategy stays grounded in real engagement data.
Ghost's API powers custom publishing workflows: push posts from external tools, sync subscribers to CRMs, or trigger webhooks when members join.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Duda Plans
Paid plans only
Basic
$25/moBest for: 1 site, Widget builder
- ✓1 website included
- ✓AWS hosting
- ✓SSL certificate included
- ✓Email support
- ✓Access to free images and icons
Team
$39/moBest for: 4 sites, Client management
- ✓1 website included
- ✓Up to 4 team members
- ✓Client management dashboard
- ✓Client billing integration
- ✓Shared team assets and templates
Agency
$69/moBest for: Unlimited sites, White label
- ✓4 websites included
- ✓Up to 10 team members
- ✓Widget builder
- ✓Dynamic pages with external data
- ✓Priority email and chat support
White Label
$199/moBest for: Full white label, Custom branding
- ✓4 websites included
- ✓Fully white-labeled client dashboard
- ✓Custom domain for editor and preview links
- ✓White-labeled client login screen
- ✓White-labeled support portal and materials
Custom
Contact Sales- ✓Custom website volume pricing
- ✓Dedicated account manager
- ✓API access and integration
- ✓Single Sign-On (SSO)
- ✓Custom migration services
Ghost Plans
Paid plans only
Starter
$18/moBest for: $15/mo (billed yearly) gets you 1 staff user, Custom domain, Email newsletter, 1,000 members
- ✓Website & blog
- ✓Basic membership
- ✓Custom domain
- ✓Email newsletters
- ✓SEO tools
Publisher
$35/moBest for: $29/mo (billed yearly) gets you 3 staff users, Custom themes, Paid subscriptions, 1,000 members
- ✓All Starter features
- ✓Paid memberships
- ✓Advanced membership options
- ✓Email automation
- ✓Custom themes
Business
$239/moBest for: $249/mo (billed yearly) gets you 15 staff users, Priority support, 10,000 members
- ✓Premium themes
- ✓Advanced integrations
- ✓Priority support
- ✓Enhanced analytics
Enterprise
Contact Sales- ✓Dedicated support
- ✓Custom contract
- ✓Scaling assistance
Capability Breakdown
5 differences found across 18 standardized features
- •Drag-and-Drop Editor
- •Templates
- •White Label
- •Client Management
- •Dynamic Pages
- •E-Commerce
- •SEO Tools
- •Multi-language
- •Team Collaboration
- •Widgets
- •Custom Domain
- •SSL
- •Analytics
- •API
- •App Store
- •Blog Publishing
- •Newsletter
- •Memberships & Subscriptions
- •Custom Themes
- •SEO Tools
- •Native Analytics
- •Custom Domain
- •API
- •Integrations
- •Email Newsletters
- •Paid Content
- •Open Source
- •Markdown Editor
- •Member Portal
- •Custom Code Injection
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Extensive white-labeling for custom branding on all client-facing tools
- +Client management dashboard for streamlined multi-site administration
- +Dynamic content personalization using rules and triggers (Connected Data)
- +Site Comments feature allows direct client feedback on specific elements
- +Strong Core Web Vitals performance for better SEO and user experience
- −No built-in app market for one-click third-party feature extensions
- −Limited blogging capabilities compared to dedicated CMS platforms like WordPress
- −E-commerce features are functional but less advanced than Shopify or BigCommerce
- −No free plan available; only a 14-day trial for evaluation
- −The editor, while powerful, can have a steeper learning curve for beginners
- +Native memberships, subscriptions, and newsletters
- +Modern, fast tech stack (Node.js) for better site speed
- +Creator-first, non-profit model with no transaction fees
- +Clean, minimalist editor focused purely on writing
- +Fully open-source with robust API for custom development
- −Limited native e-commerce features beyond memberships
- −Smaller theme and plugin ecosystem compared to WordPress
- −Requires some technical comfort for self-hosting or advanced customization
- −Steeper pricing for official hosting than many shared hosting providers
- −No built-in visual page builder for complex, non-post layouts
At a Glance
Recent Price History
Ghost removed the "Team" plan
Plan removed · May 30, 2026
Ghost removed the "Creator" plan
Plan removed · May 30, 2026
Ghost lowered "Business" from $249/mo to $239/mo (-4%)
Price change · May 30, 2026
Ghost added a new "Publisher" plan at $35/mo
Plan added · May 30, 2026
Ghost raised "Starter" from $15/mo to $18/mo (+20%)
Price change · May 30, 2026
Duda added a new "Custom" plan
Plan added · May 21, 2026
Frequently Asked Questions
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- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
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Sources & Data Trail · Ghost
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
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