Capsule CRM vs Keap
- ✦ Task Management
- ✦ Calendar
- ✦ Email Integration
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ Appointments
Capsule CRM and Keap are both CRM tools. Capsule CRM starts at $21/mo, Keap at $299/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Capsule CRM vs Keap
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Custom Fields store contract terms, user thresholds, and compliance certs directly on contact records, so teams qualify deals inside the CRM without a parallel spreadsheet running.
Stage changes in Sales Pipeline trigger Invoicing & Payments automatically - payment links send at close and SMS reminders fire before the due date, dropping median payment time.
Capsule's Tags group leads by source, budget, and vertical so account managers pull reports on the fastest-converting segments without manual sorting or maintaining separate.
Marketing Automation paired with Text Marketing sends welcome messages, intake forms, and appointment reminders automatically when a client is added to Contact Management - no.
Marketing Automation assigns different email and SMS sequences by Sales Pipeline stage, matching buyer intent at each step rather than broadcasting one cadence to all prospects.
Pricing Comparison & PlansHigh· Verified Jul 2, 2026
Capsule CRM Plans
Free tier available
Free
FreeBest for: Basics, contacts/opps management
- ✓250 contacts
- ✓Activity logging
- ✓Tags
- ✓Contact history
- ✓Customer milestones
Starter
$21/user/moBest for: 1-5 employee businesses
- ✓Core CRM tools
- ✓Contact management
- ✓Deal tracking
- ✓Sales reporting
- ✓Custom fields
Growth
$42/user/moBest for: Small businesses with sales teams
- ✓Workflow automation
- ✓Custom activity types
- ✓50 email templates
- ✓Team insights
- ✓Activity reporting
Keap Plans
Paid plans only
Keap
$299/user/moBest for: Serious automation for serious businesses
- ✓Entire Keap platform: full CRM (contact mgmt, segmentation/tags, lists/filters, tasks, notes, company records, custom fields, automation history, lead scoring, customizable dashboard)
- ✓Marketing (landing pages, sales funnels, forms, email broadcasts, 1:1 email, newsletters, AI Content Assistant, AI Automation Assistant, text marketing, lead source tracking)
- ✓Sales (pipeline, appointment scheduler, quotes, invoices, checkout forms, order bumps, promo codes, native + 3rd-party payment processing, one-time + recurring payments)
- ✓Service (internal forms, Google reviews, 3rd-party integrations)
- ✓Operations (employee reminders, My Day, task mgmt, billing automation, CC expiration reminders, pipeline automation, API & webhooks, native Zapier)
Capability Breakdown
5 differences found across 18 standardized features
- •Contact Management
- •Sales Pipeline
- •Task Management
- •Calendar
- •Email Integration
- •Custom Fields
- •Tags
- •Reporting
- •Workflow Automation
- •Mobile App
- •API
- •Integrations
- •Import/Export
- •Activity History
- •Track Milestones
- •Contact Management
- •Email Marketing
- •Marketing Automation
- •Sales Pipeline
- •Appointments
- •Invoicing & Payments
- •Landing Pages
- •Text Marketing
- •Lead Scoring
- •Web Forms
- •A/B Testing
- •Analytics
- •Mobile App
- •Integrations
- •E-Commerce
- •Customer Journey Mapping
- •Social Media Integration
- •Task Automation
- •Quote Generation
- •Referral Tracking
- •Affiliate Management
- •Customer Segmentation
- •Automated Workflows
- •Sales Forecasting
- •Revenue Tracking
- •Customer Support Portal
- •Knowledge Base
- •Customizable Dashboards
- •Role Based Access
- •Automated Reminders
- •Document Storage
- •Deal Tracking
- •Sales Performance
- •Customer Onboarding
- •Automated Surveys
- •Customer Feedback
- •Customizable Templates
- •Sales Reporting
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Clean, intuitive interface requires minimal user training
- +Excellent native integrations with Google Workspace & Xero
- +Customizable sales milestones for tailored pipeline tracking
- +Strong mobile app for managing contacts and tasks on the go
- −Limited marketing automation features beyond basic email
- −Reporting and analytics are less advanced than competitors
- −No built-in lead scoring or advanced lead routing rules
- −Customization options for fields and layouts are basic
- −Higher-tier plans can be pricey for the features offered
- +Multiple pricing tiers (3 plans) to match different needs
- +AI-powered features built in
- +Ready-to-use templates
- −Fluent email campaign and shopping experience design.
At a Glance
Recent Price History
Keap renamed the "Ignite" plan to "Keap"
Update · Jun 28, 2026
Keap removed the "Grow" plan
Plan removed · Jun 28, 2026
Keap removed the "Scale" plan
Plan removed · Jun 28, 2026
Keap removed the "Keap" plan
Plan removed · Jun 6, 2026
Keap added a new "Scale" plan at $599/user/mo
Plan added · Jun 6, 2026
Capsule CRM raised "Ultimate" from $75/mo to $85/mo (+13%)
Price change · May 28, 2026
Capsule CRM raised "Growth" from $38/mo to $42/mo (+11%)
Price change · May 28, 2026
Capsule CRM raised "Advanced" from $60/mo to $64/mo (+7%)
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
Capsule CRMFree · from $21/mo
Keapfrom $299/moSources & Data Trail · Capsule CRM
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 481 reviews
- 4.Capterra·Capterra verified reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews