Fivetran Pricing: Plans & Features 2026
Standard at $500/mo/million MAR/mo is the most popular of Fivetran's 4 plans, which scale up to $1067/million MAR/mo for Business Critical.
Fivetran plans and pricing
Free
FreeBest for: Low volumes, core features
- ✓Core platform functionality
- ✓Access to Standard Plan features within limits
- ✓Suitable for evaluation and small-scale projects
Standard
$500/per million MAR/moBest for: Automating data movement
- ✓Unlimited users
- ✓15-minute sync frequencies
- ✓Access to 700+ fully managed connectors
- ✓Integration for dbt Core
- ✓Fivetran REST API
Fivetran pricing: the quick answer
Fivetran bills on usage, measured in Monthly Active Rows, not per seat, so team members are unlimited and free. As of July 2026 there is a Free tier covering 500,000 MAR, and paid pricing starts at $500 per million MAR a month on Standard, rising to $667 on Enterprise and $1,067 on Business Critical. Where people get burned is that connections, transformations, and activations are three separate meters, each billed independently, so one high-volume sync can push the bill far past the headline rate. Annual contracts save up to 22%.
- FreeFree
- Standard$500/mo
- Enterprise$667/mo
- Business Critical$1067/mo
At $500/mo to start, Fivetran sits 400% above the $100/mo median across 2 data observability tools we track.
Fivetran cost calculator
What Fivetran really costs
The per-million-MAR rate is only one of three meters running at once. Fivetran gets unpredictable because usage compounds across all three.
Pricing Expert Take
Independent analysis · Fivetran
Value Analysis
Fivetran is a premium data integration platform with a pricing model that scales aggressively based on Monthly Active Rows (MAR). While the Standard plan starts at $500/mo per million MAR, matching the category median of $500/mo, costs quickly escalate to $667/mo for Enterprise and $1,067/mo for Business Critical. For small teams without data engineers, the Free tier and Standard plan offer high value through zero-maintenance pipelines. However, for high-volume database replication, the MAR-based pricing makes Fivetran incredibly expensive compared to the market.
Hidden Costs
- High-volume database replication pipelines that rapidly inflate MAR usage and trigger massive tier jumps
- Annual contract requirements to access critical security features like VPN tunnels on the Enterprise plan
- Loss of account-level volume discounts due to changes in how Fivetran structures its pricing tiers
Red Flags
Fivetran's MAR-based pricing model creates unpredictable billing spikes, making it difficult to estimate costs per connector before deploying pipelines. Users report sudden, massive cost increases when syncing high-volume databases like MySQL to Snowflake, forcing some to migrate to in-house solutions.
"Fivetran is now 4 - 8X more expensive than alternatives on the market."
"Two of our MySQL to Snowflake ingestion pipelines are driving up our MAR"
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The Standard plan at $500/per million MAR/mo offers 500+ managed connectors eliminate pipeline engineering overhead.
- 500+ managed connectors eliminate pipeline engineering overhead
- Automatic schema drift handling prevents pipeline breaks
- CDC enables near-real-time data replication
"Users find Fivetran's easy setup process simplifies integration and enhances data accessibility across applications"
G2
""The best tool on the market"
Capterra
"Has anyone here used Fivetran please"
User review
User Voices
"We pay around $10k a month for fivetran and are paying to migrate"
"Fivetran is really quick and easy to setup and maintenance is pretty minimal."
"Free tier is limited, and with consistent usage, fees might creep up."
"This is the reason I DO NOT recommend Fivetran to anyone, ever."
Verdict
Small teams with no data engineers should stick to the Free tier or the Standard plan at $500/mo to minimize maintenance overhead. Large enterprises with strict governance must budget for the Business Critical plan at $1,067/mo per million MAR. If Fivetran's volume-based pricing is becoming too expensive for your data stack, consider migrating to Metaplane at $500/mo as a more predictable alternative.
Fivetran price history
Cheaper Data Observability tools
Frequently asked questions
How does Fivetran pricing compare?
See how Fivetran's 4 pricing plans stack up against similar Data Observability tools.
Research Reports
Sources & Data Trail · Fivetran
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.3/5 · 795 reviews
- 4.Capterra·Capterra verified user reviews · 4.2/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews

