Standard at $500/mo/million MAR/mo is the most popular of Fivetran's 4 plans, which scale up to $1067/million MAR/mo for Business Critical.
Best for: Low volumes, core features
Best for: Automating data movement
Best for: Greater flexibility + control
Best for: Highest data protection + compliance
Independent analysis · Fivetran
Fivetran is a premium data integration platform with a pricing model that scales aggressively based on Monthly Active Rows (MAR). While the Standard plan starts at $500/mo per million MAR, matching the category median of $500/mo, costs quickly escalate to $667/mo for Enterprise and $1,067/mo for Business Critical. For small teams without data engineers, the Free tier and Standard plan offer high value through zero-maintenance pipelines. However, for high-volume database replication, the MAR-based pricing makes Fivetran incredibly expensive compared to the market.
Fivetran's MAR-based pricing model creates unpredictable billing spikes, making it difficult to estimate costs per connector before deploying pipelines. Users report sudden, massive cost increases when syncing high-volume databases like MySQL to Snowflake, forcing some to migrate to in-house solutions.
"Fivetran is now 4 - 8X more expensive than alternatives on the market."
"Two of our MySQL to Snowflake ingestion pipelines are driving up our MAR"
Based on analysis of recent Reddit and G2 discussions.
The Standard plan at $500/per million MAR/mo offers 500+ managed connectors eliminate pipeline engineering overhead.
"Users find Fivetran's easy setup process simplifies integration and enhances data accessibility across applications"
G2
""The best tool on the market"
Capterra
"Has anyone here used Fivetran please"
User review
"We pay around $10k a month for fivetran and are paying to migrate"
"Fivetran is really quick and easy to setup and maintenance is pretty minimal."
"Free tier is limited, and with consistent usage, fees might creep up."
"This is the reason I DO NOT recommend Fivetran to anyone, ever."
Small teams with no data engineers should stick to the Free tier or the Standard plan at $500/mo to minimize maintenance overhead. Large enterprises with strict governance must budget for the Business Critical plan at $1,067/mo per million MAR. If Fivetran's volume-based pricing is becoming too expensive for your data stack, consider migrating to Metaplane at $500/mo as a more predictable alternative.
List price covers the subscription. Total cost of ownership for Fivetran typically includes additional line items that don't appear on the pricing page.
How does Fivetran pricing compare?
See how Fivetran's 4 pricing plans stack up against similar Data Observability tools.
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