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★★★★☆ 4.2 G2
Wix Pricing: Plans & Features 2026
Light at $17/mo is the go-to choice for custom domains. Upgrade from the free tier to one of 4 paid plans up to $24/mo.
Wix Plans & Tiers Explained
High· Verified May 28, 2026
14-day free trial
Free
FreeBest for: You get Wix branding, 500MB storage
- ✓Basic website builder
- ✓Access to templates
- ✓Ad-supported website
- ✓Wix subdomain
- ✓Limited bandwidth
View on vendor site
Light
$24/momonthlyor$204/yrsave 29%
Best for: Custom domain, 2GB storage
- ✓Connect custom domain
- ✓Remove Wix ads
- ✓2GB storage
- ✓24/7 customer support
- ✓Free domain for 1 year (with annual plan)
View on vendor site
MOST POPULARCore
$36/momonthlyor$348/yrsave 19%
Best for: 50GB storage, Accept payments
- ✓Accept online payments
- ✓Online booking tools
- ✓Basic analytics
- ✓50GB storage
- ✓Five site collaborators
View on vendor site
Business
$46/momonthlyor$468/yrsave 15%
Best for: 100GB storage, Subscriptions
- ✓Automated sales tax (up to 500 transactions/month)
- ✓Advanced shipping rules
- ✓Subscription analytics and reporting
- ✓100GB storage
- ✓Ten site collaborators
View on vendor site
Business Elite
$172/momonthlyor$1908/yrsave 8%
Best for: Unlimited storage, Priority support
- ✓Unlimited storage
- ✓Priority customer support
- ✓Loyalty programs
- ✓Unlimited dropshipping products
- ✓Advanced developer tools
View on vendor site
Enterprise
Contact Sales- ✓Custom integrations
- ✓Dedicated account manager
- ✓Advanced security features
- ✓Tailored solutions for large corporations
- ✓Scalable infrastructure
View on vendor site
Pricing Expert Take
Independent analysis · Wix
Verified Pricing Data
Value Analysis
$24/mo60% above median
Category median: $15/moBased on 20 products in this category
Wix positions itself as a premium website builder, with its entry-level Light plan starting at $24/mo, which sits just below the category median of $29/mo. However, businesses looking to scale will quickly exceed this tier, as accepting online payments requires the Core plan at $36/mo. For advanced operations, the Business plan at $46/mo and Business Elite at $172/mo represent a steep climb in cost compared to the broader market.
Hidden Costs
- Auto-renewal price hikes that significantly exceed initial promotional rates.
- Paid add-on features and applications that quickly compound the monthly subscription cost.
- Transaction limits on automated sales tax, capped at 500 transactions per month on the Business plan.
- Domain renewal fees after the complimentary first year expires on annual plans.
Red Flags
Users frequently report unexpected renewal price hikes ranging from 25% to over 50%, with some facing sudden multi-year renewal bills exceeding $500 or £600. Additionally, customers complain about Wix ignoring active cancellation requests and charging their accounts anyway.
"They just raised my price by 25% and there's no way to move"
"suddenly have to 54% (!) more."
"Wix ignored the active cancellation request and allowed the $504.00 charge to post"
G2
"price has jumped to £600+ on a 2-year cycle."
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The Light plan at $24/mo offers velo IDE for advanced custom code and serverless functions.
- Velo IDE for advanced custom code and serverless functions
- Extensive App Market with 500+ third-party integrations
- Industry-specific templates for niches like events & restaurants
User Voices
"Why is Wix so expensive after the initial trial?"
Reddit (negative)
"steadily increasing the price on me. I'm on their core plan"
Reddit (negative)
"price went up from $192 to $204 for essentially the same plan."
Reddit (positive)
"creating a website for my coaching business and was planning to use Wix"
Reddit (positive)
Verdict
The Light plan suits basic portfolio sites, while the Core and Business plans are best for small e-commerce setups that require native booking and payment tools. For users seeking a more scalable, design-forward alternative with predictable pricing, consider Webflow at $29/mo or Squarespace at $29/mo.
ComparEdge EditorialUpdated: May 28, 2026
How Does Wix Pricing Compare?
Overview
Wix - All-in-one website builder with drag-and-drop editor and AI tools. The free tier gets you Wix branding, 500MB storage - a real plan, not a 14-day trial. Upgrading to Light ($17/mo) unlocks Custom domain and 2GB storage. Priced near the $19/mo category average, Wix competes directly with Unicorn Platform and Duda on value. Watch the 9x price jump from Light ($17) to Business Elite ($159) - map out which features you actually need before committing to upper tiers.
Cost Per User
Light$24/mo
Connect custom domain
Remove Wix ads
2GB storage
Core$36/mo
Accept online payments
Online booking tools
Basic analytics
Business$46/mo
Automated sales tax (up to 500 transactions/month)
Advanced shipping rules
Subscription analytics and reporting
Business Elite$172/mo
Unlimited storage
Priority customer support
Loyalty programs
Which Plan Is Right for You?
FreeFREE
You get Wix branding, 500MB storage. What's locked behind the paywall: custom domain, 2gb storage. If those matter, Light at $17/mo is the next step. Good enough for solo use and evaluation.
Light$24/mo
$17/mo gets you Custom domain, 2GB storage. The sweet spot for professionals who've maxed out the free plan and need Custom domain, 2GB storage.
Core$36/mo
$29/mo gets you 50GB storage, Accept payments. The middle ground - enough for growing teams without enterprise overhead. Saves $7/mo vs. Business.
Business$46/mo
$36/mo gets you 100GB storage, Subscriptions. The middle ground - enough for growing teams without enterprise overhead. Saves $123/mo vs. Business Elite.
Business Elite$172/mo
$159/mo gets you Unlimited storage, Priority support. 342% more than Business - justified only if you need the extras. At this price point, also evaluate Unicorn Platform.
vs. Category Average
Wix$24/mo
Category avg$33/mo
27% below the website builders average
Our Verdict
Wix costs $0–$172/mo as of May 28, 2026, with 6 plans.
Rated 4.3/5, Wix at $17/mo is a value pick in its category. Start free. Move to Light ($17/mo) when Custom domain becomes a need, not a want.
Is Wix Worth the Price?
Strengths
- 1Velo IDE for advanced custom code and serverless functions
- 2Extensive App Market with 500+ third-party integrations
- 3Industry-specific templates for niches like events & restaurants
- 4Wix ADI provides AI-driven site creation in minutes
- 5Integrated Ascend business tools for marketing and CRM
Considerations
- 1Templates are not interchangeable; you can't switch after going live
- 2Slower page load speeds compared to code-first frameworks
- 3No ability to export site code for hosting elsewhere
- 4Storage is limited on lower-tier plans, requiring upgrades
- 5The unstructured editor can lead to mobile display issues
Ideal For
Solopreneurs & SMBs needing design freedom
Which plan fits you
Free, You get Wix branding, 500MB storage.
Light, $17/mo gets you Custom domain, 2GB storage.
Core, $29/mo gets you 50GB storage, Accept payments.
Pricing Takeaway
★ 4.2/5Rated 4.3/5, Wix at $17/mo is a value pick in its category. Start free. Move to Light ($17/mo) when Custom domain becomes a need, not a want.
27% below category avgCategory avg: $33/mo
What Does Wix Actually Cost You?
Beyond the subscription: what to budget for
List price covers the subscription. Total cost of ownership for Wix typically includes additional line items that don't appear on the pricing page.
Implementation
Setup, data migration, initial configuration
Training
Onboarding, certification, admin enablement
Premium Support
SLA upgrades, dedicated CSM, 24/7 access
Required Add-ons
Features gated behind higher tiers or paid extras
Integrations
Third-party connectors, API usage, custom builds
Annual True-Up
Seat overages, usage spikes, contract reconciliation
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
Wix Pricing History
Expert verified·Updated May 28, 2026
Price & Data Intelligence SyncLast verified: May 28, 2026 · CE-WEBSIT-2026W23-2D1BB9 · ✓ Pricing updated May 28, 2026
Up to date
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Frequently Asked Questions
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Research Reports
Sources & Data Trail · Wix
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.2/5 · 1,847 reviews
- 4.Capterra·Capterra verified user reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.StackShare·StackShare developer community