Updated March 2026 · Independent Analysis
KeapvsHubSpot
HubSpot starts at $20/mo, 93% cheaper than Keap's $299/mo. HubSpot is rated higher at 4.4/5 vs Keap's 4.2/5.
Keapvs HubSpot
★ 4.2/5-0.2 vs HubSpot
Only in Keap
- ✦ Marketing Automation
- ✦ Sales Pipeline
- ✦ Appointments
From $299/mo(pricier)200K+ users · est. 2001
Try Keap Free →
HubSpotvs Keap
★ 4.4/5+0.2 vs Keap
Only in HubSpot
- ✦ Deal Pipeline
- ✦ Forms
- ✦ Live Chat
✓ Free planFrom $20/mo(cheaper)228K+ customers users · est. 2006
Try HubSpot Free →Ratings Breakdown
Keap
4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
G2 Rating4.2/5
HubSpot
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
Keap uniquely offers Marketing Automation, Sales Pipeline, Appointments. HubSpot uniquely offers Deal Pipeline, Forms, Live Chat. Both share 3 features including Contact Management, Email Marketing, Landing Pages.
Feature
Keap
HubSpot
Contact Management
✓
✓
Email Marketing
✓
✓
Landing Pages
✓
✓
Marketing Automation
✓
✗
Sales Pipeline
✓
✗
Appointments
✓
✗
Invoicing & Payments
✓
✗
Text Marketing
✓
✗
Lead Scoring
✓
✗
Web Forms
✓
✗
A/B Testing
✓
✗
Analytics
✓
✗
Mobile App
✓
✗
Integrations
✓
✗
E-Commerce
✓
✗
Customer Journey Mapping
✓
✗
Social Media Integration
✓
✗
Task Automation
✓
✗
Quote Generation
✓
✗
Referral Tracking
✓
✗
Affiliate Management
✓
✗
Customer Segmentation
✓
✗
Automated Workflows
✓
✗
Sales Forecasting
✓
✗
Revenue Tracking
✓
✗
Customer Support Portal
✓
✗
Knowledge Base
✓
✗
Customizable Dashboards
✓
✗
Role Based Access
✓
✗
Automated Reminders
✓
✗
Document Storage
✓
✗
Deal Tracking
✓
✗
Sales Performance
✓
✗
Customer Onboarding
✓
✗
Automated Surveys
✓
✗
Customer Feedback
✓
✗
Customizable Templates
✓
✗
Sales Reporting
✓
✗
Deal Pipeline
✗
✓
Forms
✗
✓
Live Chat
✗
✓
Ticketing
✗
✓
Reports & Dashboards
✗
✓
Workflows
✗
✓
Meeting Scheduler
✗
✓
Calling
✗
✓
Content Management
✗
✓
SEO Tools
✗
✓
AI Tools
✗
✓
500+ Integrations
✗
✓
Total Features
38
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Keap if you need:
- ✓ Marketing Automation
- ✓ Sales Pipeline
- ✓ Appointments
- ✓ Invoicing & Payments
- ✓ Text Marketing
Choose HubSpot if you need:
- ✓ Deal Pipeline
- ✓ Forms
- ✓ Live Chat
- ✓ Ticketing
- ✓ Reports & Dashboards
Pricing Comparison
HubSpot starts at $20/mo, 93% cheaper than Keap's $299/mo.
Keap Plans
Paid plans only
IgniteBest Value
$299/flat/mo- • 2 users
- • 1500 contacts
- • Email & text marketing
Grow
$399/flat/mo- • 3 users
- • 2500 contacts
- • Advanced automations
Scale
$599/flat/mo- • 5 users
- • 5000 contacts
- • Lead scoring
HubSpot Plans
Free tier available
Free Tools
Free- • Contact management
- • Forms
- • Email marketing
StarterBest Value
$20/user/mo- • 1000 contacts
- • Email automation
- • Payments
Professional
$890/flat/mo- • 2000 contacts
- • Workflows
- • Custom reporting
Enterprise
$3600/flat/mo- • 10K contacts
- • Custom objects
- • Predictive lead scoring
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