HomeKeap vs Folk
Updated March 2026 · Independent Analysis

KeapvsFolk

Folk starts at $20/mo, 93% cheaper than Keap's $299/mo. Folk is rated higher at 4.7/5 vs Keap's 4.2/5.

Keap logo
Keapvs Folk
4.2/5-0.5 vs Folk
Only in Keap
  • Email Marketing
  • Marketing Automation
  • Sales Pipeline
From $299/mo(pricier)200K+ users · est. 2001
Try Keap Free →
Folk logo
Folkvs Keap
4.7/5+0.5 vs Keap
Only in Folk
  • Pipeline View
  • Email Sequences
  • Chrome Extension
✓ Free planFrom $20/mo(cheaper)3K+ companies users · est. 2020
Try Folk Free →

Ratings Breakdown

Keap logo

Keap

4.2/5 avg
G2 Score4.2/5
Capterra Score4.1/5
G2 Rating4.2/5
Folk logo

Folk

4.7/5 avg
G2 Score4.7/5
Capterra Score4.6/5
G2 Rating4.7/5

Quick Stats

Avg Rating
Keap4.2/5
Folk4.7/5
🏆 Folk wins
Starting Price
Keap$299/mo
Folk$20/mo
🏆 Folk wins
Features
🏆 Keap wins
Free Plan
FolkYes ✓
🏆 Folk wins

Feature Comparison

Keap uniquely offers Email Marketing, Marketing Automation, Sales Pipeline. Folk uniquely offers Pipeline View, Email Sequences, Chrome Extension. Both share 2 features including Contact Management, Integrations.

Feature
Keap
Folk
Contact Management
Integrations
Email Marketing
Marketing Automation
Sales Pipeline
Appointments
Invoicing & Payments
Landing Pages
Text Marketing
Lead Scoring
Web Forms
A/B Testing
Analytics
Mobile App
E-Commerce
Customer Journey Mapping
Social Media Integration
Task Automation
Quote Generation
Referral Tracking
Affiliate Management
Customer Segmentation
Automated Workflows
Sales Forecasting
Revenue Tracking
Customer Support Portal
Knowledge Base
Customizable Dashboards
Role Based Access
Automated Reminders
Document Storage
Deal Tracking
Sales Performance
Customer Onboarding
Automated Surveys
Customer Feedback
Customizable Templates
Sales Reporting
Pipeline View
Email Sequences
Chrome Extension
Enrichment
Tags & Lists
Custom Fields
Shared Contacts
Mail Merge
Reporting
Import/Export
Team Collaboration
Activity Timeline
Templates
Total Features
38
15

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Keap if you need:
  • Email Marketing
  • Marketing Automation
  • Sales Pipeline
  • Appointments
  • Invoicing & Payments
Try Keap Free →
Choose Folk if you need:
  • Pipeline View
  • Email Sequences
  • Chrome Extension
  • Enrichment
  • Tags & Lists
Try Folk Free →

Pricing Comparison

Folk starts at $20/mo, 93% cheaper than Keap's $299/mo.

Keap logo

Keap Plans

Paid plans only

IgniteBest Value
$299/flat/mo
  • 2 users
  • 1500 contacts
  • Email & text marketing
Grow
$399/flat/mo
  • 3 users
  • 2500 contacts
  • Advanced automations
Scale
$599/flat/mo
  • 5 users
  • 5000 contacts
  • Lead scoring
Full Keap pricing breakdown →
Folk logo

Folk Plans

Free tier available

Free
Free
  • 100 contacts
  • 1 pipeline
StandardBest Value
$20/user/mo
  • Unlimited contacts
  • 2000 emails/mo
Premium
$40/user/mo
  • 5000 emails/mo
  • Enrichment
  • Reporting
Custom
Custom
  • Unlimited emails
  • API
  • Dedicated support
Full Folk pricing breakdown →
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