Butter vs Loom
Butter and Loom are both Video Conferencing tools. Butter starts at $18/mo, Loom at $18/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Butter vs Loom
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Product teams host live unveilings with 500+ attendees using Butter's Polls & Q&A feature to surface the most common questions in real-time, then answer them during the session.
Sales reps record personalized product demos using Camera Recording alongside Screen Recording, then embed CTA Buttons directly in the video-linking to pricing pages, free trial.
Distributed teams use the Agenda Planning feature to structure multi-location voting sessions, then deploy Emoji Reactions during decision points so all 8 offices can signal.
Engineering teams record codebase tours using Screen Recording, then new hires watch asynchronously and leave Comments & Reactions on specific functions or architecture decisions.
Engineering teams configure the Timer to enforce 5-minute team updates, 10-minute breakout discussions, and 3-minute solutions brainstorming within a single 45-minute retro using.
C-suite records monthly business updates once using Screen Recording and Camera Recording, with AI Summary generating a 90-second executive brief for mobile viewing. Global teams.
Product teams screen-record competitor demos and market analysis, then collaborate async using Comments & Reactions pinned to specific timestamps-one designer flags a UX pattern.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Butter Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small teams needing basic video conferencing features without cost
- ✓Individual use
- ✓Exports with a watermark
- ✓Free stock photos
- ✓Free stock video
- ✓Free stock audio
Basic
$18/user/moBest for: Good for small teams requiring essential meeting tools and user management
- ✓Individual use
- ✓Remove watermark
- ✓Unlock HD watermark free exports
- ✓Free stock photos
- ✓Free stock video
Pro
$30/user/moBest for: Suited for growing teams needing advanced features like enhanced collaboration and integrations
- ✓Max 10 team members
- ✓Team workspaces
- ✓Brand kits
- ✓Remove watermark
- ✓Unlock HD watermark free exports
Business
$59/user/moBest for: larger organizations requiring comprehensive security, analytics, and dedicated support
- ✓Max 10 team members
- ✓50GB cloud storage
- ✓For scale and priority support
- ✓Team workspaces
- ✓Brand kits
Loom Plans
Free tier available
Starter
FreeBest for: Ideal for individuals or small teams needing basic video messaging
- ✓Basic screen and camera recording
- ✓Standard video quality (720p)
Business
$18/user/moBest for: growing teams requiring advanced features like custom branding and analytics
- ✓Unlimited videos and recording time
- ✓HD video quality (1080p)
- ✓Custom thumbnails and branding
- ✓Video editing tools (trim, stitch, backgrounds)
- ✓Viewer insights & analytics
Business + AI
$24/user/moBest for: Suited for teams wanting to leverage AI capabilities for enhanced productivity
- ✓Everything included in the Business Plan
- ✓AI-powered silence and filler word removal
- ✓Auto-generated titles, summaries & chapters
- ✓Transcript-based editing
- ✓AI workflows
Enterprise
Contact SalesBest for: Designed for large organizations needing tailored solutions and dedicated support
- ✓Everything in Business plan
- ✓Advanced security features (SSO, SCIM)
- ✓Custom data retention policies
- ✓Advanced admin controls and user management
- ✓Dedicated customer success
Capability Breakdown
6 differences found across 19 standardized features
- •Interactive Sessions
- •Agenda Planning
- •Polls & Q&A
- •Breakout Rooms
- •Timer
- •Emoji Reactions
- •Screen Sharing
- •Recording
- •Flashcard Recap
- •Whiteboard
- •Chat
- •Music
- •Custom Branding
- •Templates
- •Integrations
- •Screen Recording
- •Camera Recording
- •AI Summary
- •Transcription
- •Auto Chapters
- •Comments & Reactions
- •CTA Buttons
- •Password Protection
- •Custom Branding
- •Analytics
- •Drawing Tools
- •Trim & Edit
- •Chrome Extension
- •Desktop App
- •Integrations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Built-in agenda with time tracking keeps workshops on schedule
- +Pre-set breakout rooms with unique tools for each group
- +Interactive flashcards, polls, and soundboards engage participants
- +Session recaps automatically summarize notes, polls, and chat
- +Miro and Mural integrations are embedded directly in the session
- −Free plan is limited to 40-minute sessions and 10 participants
- −Mobile app has limited functionality compared to the desktop version
- −No virtual backgrounds or advanced video filters are available
- −Lacks enterprise-grade features like advanced SSO or regional data hosting
- −Steeper learning curve than basic video tools like Zoom or Meet
- +Instant sharing via link; no rendering or upload wait time
- +Generous free plan with up to 25 videos/user and 5-min limit
- +AI-powered summaries, titles, and chapter generation
- +Interactive features: viewer comments and emoji reactions
- +Robust integrations with Slack, Jira, Notion, and more
- −No advanced video editing tools like trimming the middle of a clip
- −Mobile app has limited recording and editing functionality
- −Video organization can become cluttered without disciplined folder use
- −AI features are gated behind the most expensive Business+ plan
- −Offline access to recordings is not available
At a Glance
Recent Price History
Loom raised "Business + AI" from $16.5/mo to $24/mo (+45%)
Price change · May 30, 2026
Loom raised "Business" from $12.5/mo to $18/mo (+44%)
Price change · May 30, 2026
Butter added a new "Basic" plan at $18/user/mo
Plan added · May 28, 2026
Butter updated "Business" from Custom to $59/mo
Price change · May 28, 2026
Butter raised "Pro" from $25/mo to $30/mo (+20%)
Price change · May 28, 2026
Loom lowered "Business + AI" from $24 to $16.5/mo (31%)
Price change · May 21, 2026
Loom lowered "Business" from $18 to $12.5/mo (31%)
Price change · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Butter
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 20 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Loom
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 2,396 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews