Brevo (Sendinblue) vs Twilio SendGrid
- ✦ Email Campaigns
- ✦ SMS Marketing
- ✦ WhatsApp Campaigns
- ✦ Email API
- ✦ SMTP Relay
- ✦ Marketing Campaigns
Brevo (Sendinblue) and Twilio SendGrid are both Email Marketing tools. Brevo (Sendinblue) starts at $9/mo, Twilio SendGrid at $19.95/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Brevo (Sendinblue) vs Twilio SendGrid
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Transactional Email routes receipts and shipping updates through a dedicated pipeline, keeping sender reputation isolated from promotional campaign sends during high-volume.
SMTP Relay delivers password resets, order confirmations, and invoices through a 99.99% uptime backbone, with DNS config as the only required setup step.
Marketing Automation sends email first, then fires SMS to non-openers within 24 hours - built natively so hybrid sequences require no webhooks or additional third-party platforms.
Pricing Comparison & PlansHigh· Verified May 29, 2026
Brevo (Sendinblue) Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small businesses just starting with email marketing
- ✓Up to 300 emails/day
- ✓Unlimited contacts (up to 100k storage)
- ✓Basic email & SMS campaigns
- ✓AI content generator
- ✓Basic automation
Starter
$9/moBest for: Good for small businesses needing basic email campaigns and marketing automation
- ✓No daily sending limit
- ✓Email templates
- ✓Segmentation
- ✓Forms
- ✓Basic reporting
Standard
$18/moBest for: Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access
- ✓Marketing automation
- ✓Advanced reporting
- ✓AI send-time optimization
- ✓1 landing page
- ✓Up to 3 users (first seat included)
Professional
$499/moBest for: Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics
- ✓Popups
- ✓Web push notifications
- ✓WhatsApp campaigns
- ✓Contact scoring
- ✓Multi-user access (10 seats)
Enterprise
Contact SalesBest for: very large organizations with unique requirements, high sending volumes, and custom integrations
- ✓Dedicated account manager
- ✓Sub-accounts
- ✓Custom integrations
- ✓Loyalty engine
- ✓Advanced security
Twilio SendGrid Plans
Free tier available
Free
FreeBest for: You get 100 emails/day
- ✓100 emails per day
- ✓APIs, SMTP Relay, and Webhooks
- ✓Delivery optimization tools
- ✓Dynamic template editor
- ✓Ticket support
Essentials
$20/moBest for: 100K emails/mo
- ✓Up to 50,000 emails per month
- ✓APIs, SMTP Relay, and Webhooks
- ✓Delivery optimization tools
- ✓Dynamic template editor
- ✓Ticket and Chat support
Pro
$90/moBest for: 100K emails/mo, Dedicated IP
- ✓Up to 100,000 emails per month
- ✓1 Dedicated IP included
- ✓Ticket, Chat, and Phone support
- ✓Subuser management
- ✓Single Sign-On (SSO)
Premier
Contact SalesBest for: Custom pricing for Custom volume, Priority support
- ✓Custom email volume (>1.5M/mo)
- ✓Dedicated IP addresses
- ✓Priority support
- ✓Dedicated customer success manager
- ✓Subuser management
Capability Breakdown
7 differences found across 18 standardized features
- •Email Campaigns
- •SMS Marketing
- •WhatsApp Campaigns
- •Marketing Automation
- •Transactional Email
- •CRM
- •Landing Pages
- •Sign-up Forms
- •Segmentation
- •Chat
- •Facebook Ads
- •Reporting
- •Templates
- •API
- •Integrations
- •Email API
- •SMTP Relay
- •Marketing Campaigns
- •Transactional Email
- •Email Templates
- •Dynamic Templates
- •A/B Testing
- •Segmentation
- •Analytics
- •Deliverability Insights
- •Dedicated IP
- •Webhooks
- •Suppressions
- •SDKs
- •Contact Management
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Generous free plan with 300 emails/day and unlimited contacts
- +Transactional emails (SMTP) included in all plans, even free
- +Combines email, SMS, chat, and landing pages in one platform
- +Advanced automation workflows available on lower-priced tiers
- +Pay-as-you-go credits for email and SMS offer great flexibility
- −Free and Starter plans include Brevo branding on emails
- −Email editor can feel clunky and less intuitive than competitors
- −Reporting and analytics are less advanced than dedicated tools
- −A/B testing is limited to subject lines on lower-tier plans
- −Slower email delivery speeds reported compared to top rivals
- +Industry-leading email deliverability and inbox placement rates
- +Robust, well-documented APIs and libraries for developers
- +Scalable infrastructure handles billions of emails per day
- +Detailed real-time analytics on opens, clicks, and bounces
- +Offers both a flexible API and a visual marketing campaign builder
- −Marketing Campaigns editor can be less intuitive than competitors
- −Advanced features like dedicated IPs are locked to expensive plans
- −Customer support response times can be slow on lower-tier plans
- −Steep learning curve for non-technical users setting up DNS records
- −List management and segmentation tools are basic compared to CRMs
At a Glance
Recent Price History
Brevo (Sendinblue) added a new "Professional" plan at $499/mo
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Enterprise" plan (Custom pricing)
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Standard" plan at $18/mo
Plan added · May 29, 2026
Brevo (Sendinblue) removed the "Brevo Plus" plan
Plan removed · May 29, 2026
Brevo (Sendinblue) removed the "Business" plan
Plan removed · May 29, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Brevo (Sendinblue)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 2,561 reviews
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Sources & Data Trail · Twilio SendGrid
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4/5 · 366 reviews
- 4.Capterra·Capterra verified reviews · 4.2/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews