

The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Schedule batch API calls during off-peak hours. At $0.08 per clip versus $15-40 per photoshoot, photography spend drops 85% at scale.
Video extension appends 10–15 seconds of new angles to existing footage; camera controls specify exact framing adjustments without scheduling a reshoot.
Background Removal preserves subject isolation for compositing. Green screen footage that needed color grading now processes in under 2 seconds per clip.
Creative directors run Motion Brush workflows via team chat, adjusting trajectory and speed without re-rendering. Output posts directly to the thread for review.
Chain Text to Video prompts across scenes with Camera Controls locking consistent framing. One endpoint stitches scenes and returns a single ready-to-distribute file.
Storyboard mode converts ad scripts into rough previews in minutes, letting teams test pacing and shot composition across five variations before booking crew.
Video remixing regenerates one source clip in multiple styles - repurposing a single concept across eight market segments without any additional shooting.
You get 125 generation credits, 720p export, Basic tools. What's locked behind the paywall: 625 credits/mo, upscaling, no watermark. If those matter, Standard at $12/mo is the next step. Good enough for solo use and evaluation.
$12/mo gets you 625 credits/mo, Upscaling, No watermark. The sweet spot for professionals who've maxed out the free plan and need 625 credits/mo, Upscaling.
$28/mo gets you 2250 credits/mo, 4K export, Custom models. The middle ground - enough for growing teams without enterprise overhead. Saves $48/mo vs. Unlimited.
$76/user/mo (billed annually) gets you Unlimited generations, All features. Team of 5 = $380/mo, team of 10 = $760/mo. 171% more than Pro - justified only if you need the extras. At this price point, also evaluate HeyGen.
$20/month gets you 50 priority videos/mo, 720p. Entry point - standard pricing for ai video.
$200/month gets you 500 videos/mo, 1080p, 5min max. 900% more than Plus - justified only if you need the extras. At this price point, also evaluate HeyGen.
21 differences found across 38 standardized features
Evaluative strengths and weaknesses — not feature lists