Updated March 2026 · Independent Analysis
MailerLitevsKlaviyo
MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo. MailerLite is rated higher at 4.7/5 vs Klaviyo's 4.6/5.
MailerLitevs Klaviyo
★ 4.7/5+0.1 vs Klaviyo
Only in MailerLite
- ✦ Email Campaigns
- ✦ Automation
- ✦ Landing Pages
✓ Free planFrom $10/mo(cheaper)1.4M+ users · est. 2010
Try MailerLite Free →
Klaviyovs MailerLite
★ 4.6/5-0.1 vs MailerLite
Only in Klaviyo
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Marketing Automation
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
MailerLite
4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
G2 Rating4.7/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Free Plan
MailerLiteYes ✓
KlaviyoYes ✓
Feature Comparison
MailerLite uniquely offers Email Campaigns, Automation, Landing Pages. Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Both share 3 features including A/B Testing, Segmentation, API.
Feature
MailerLite
Klaviyo
A/B Testing
✓
✓
Segmentation
✓
✓
API
✓
✓
Email Campaigns
✓
✗
Automation
✓
✗
Landing Pages
✓
✗
Website Builder
✓
✗
Sign-up Forms
✓
✗
Pop-ups
✓
✗
Newsletter Editor
✓
✗
Digital Products
✓
✗
Paid Subscriptions
✓
✗
Surveys
✓
✗
Analytics
✓
✗
Integrations
✓
✗
Email Marketing
✗
✓
SMS Marketing
✗
✓
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Templates
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose MailerLite if you need:
- ✓ Email Campaigns
- ✓ Automation
- ✓ Landing Pages
- ✓ Website Builder
- ✓ Sign-up Forms
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Product Recommendations
Pricing Comparison
MailerLite starts at $10/mo, 50% cheaper than Klaviyo's $20/mo.
MailerLite Plans
Free tier available
Free
Free- • 1000 subscribers
- • 12K emails/mo
Growing BusinessBest Value
$10/mo- • 500 subscribers
- • Unlimited emails
- • Sell digital products
Advanced
$20/mo- • 500 subscribers
- • AI assistant
- • Facebook integration
Enterprise
Custom- • 100K+ subscribers
- • Dedicated IP
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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