Updated March 2026 · Independent Analysis
MailerLitevsActiveCampaign
MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo. MailerLite is rated higher at 4.7/5 vs ActiveCampaign's 4.5/5.
MailerLitevs ActiveCampaign
★ 4.7/5+0.2 vs ActiveCampaign
Only in MailerLite
- ✦ Email Campaigns
- ✦ Automation
- ✦ Website Builder
✓ Free planFrom $10/mo(cheaper)1.4M+ users · est. 2010
Try MailerLite Free →
ActiveCampaignvs MailerLite
★ 4.5/5-0.2 vs MailerLite
Only in ActiveCampaign
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
From $15/mo(pricier)180K+ customers users · est. 2003
Try ActiveCampaign Free →Ratings Breakdown
MailerLite
4.7/5 avg
G2 Score4.7/5
Capterra Score4.7/5
G2 Rating4.7/5
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Quick Stats
Feature Comparison
MailerLite uniquely offers Email Campaigns, Automation, Website Builder. ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Both share 2 features including Landing Pages, Segmentation.
Feature
MailerLite
ActiveCampaign
Landing Pages
✓
✓
Segmentation
✓
✓
Email Campaigns
✓
✗
Automation
✓
✗
Website Builder
✓
✗
Sign-up Forms
✓
✗
Pop-ups
✓
✗
Newsletter Editor
✓
✗
Digital Products
✓
✗
Paid Subscriptions
✓
✗
A/B Testing
✓
✗
Surveys
✓
✗
Analytics
✓
✗
API
✓
✗
Integrations
✓
✗
Email Marketing
✗
✓
Marketing Automation
✗
✓
CRM & Sales
✗
✓
Forms
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
SMS Marketing
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Reporting
✗
✓
Abandoned Cart Emails
✗
✓
Affiliate Management
✗
✓
Auto Responder
✗
✓
Automated Workflows
✗
✓
Behavioral Targeting
✗
✓
Contact Scoring
✗
✓
Conversion Tracking
✗
✓
Custom Fields
✗
✓
Custom Templates
✗
✓
Dynamic Content
✗
✓
Email Client Preview
✗
✓
Email List Cleaning
✗
✓
Email Personalization
✗
✓
Email Preview Text
✗
✓
Email Scheduling
✗
✓
Email Templates
✗
✓
Event Based Triggers
✗
✓
Facebook Integration
✗
✓
Geo Location Targeting
✗
✓
Google Analytics Integration
✗
✓
Hyper Personalization
✗
✓
Image Hosting
✗
✓
Inbox Preview
✗
✓
Link Tracking
✗
✓
List Segmentation
✗
✓
Mobile Optimization
✗
✓
Multiple Winners
✗
✓
Newsletters
✗
✓
Personalization Tokens
✗
✓
Pipeline Management
✗
✓
Popup Forms
✗
✓
Responsive Design
✗
✓
Revenue Tracking
✗
✓
Total Features
15
48
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose MailerLite if you need:
- ✓ Email Campaigns
- ✓ Automation
- ✓ Website Builder
- ✓ Sign-up Forms
- ✓ Pop-ups
Choose ActiveCampaign if you need:
- ✓ Email Marketing
- ✓ Marketing Automation
- ✓ CRM & Sales
- ✓ Forms
- ✓ Conditional Content
Pricing Comparison
MailerLite starts at $10/mo, 33% cheaper than ActiveCampaign's $15/mo.
MailerLite Plans
Free tier available
Free
Free- • 1000 subscribers
- • 12K emails/mo
Growing BusinessBest Value
$10/mo- • 500 subscribers
- • Unlimited emails
- • Sell digital products
Advanced
$20/mo- • 500 subscribers
- • AI assistant
- • Facebook integration
Enterprise
Custom- • 100K+ subscribers
- • Dedicated IP
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
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