Updated March 2026 · Independent Analysis
MailchimpvsActiveCampaign
Mailchimp starts at $13/mo, 13% cheaper than ActiveCampaign's $15/mo. Both rated 4.4/5 by users.
Mailchimpvs ActiveCampaign
★ 4.4/5-0.1 vs ActiveCampaign
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Sign-up Forms
- ✦ Audience Segmentation
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →
ActiveCampaignvs Mailchimp
★ 4.5/5+0.1 vs Mailchimp
Only in ActiveCampaign
- ✦ Email Marketing
- ✦ CRM & Sales
- ✦ Forms
From $15/mo(pricier)180K+ customers users · est. 2003
Try ActiveCampaign Free →Ratings Breakdown
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Quick Stats
Feature Comparison
Mailchimp uniquely offers Email Campaigns, Sign-up Forms, Audience Segmentation. ActiveCampaign uniquely offers Email Marketing, CRM & Sales, Forms. Both share 6 features including Marketing Automation, Landing Pages, Dynamic Content.
Feature
Mailchimp
ActiveCampaign
Marketing Automation
✓
✓
Landing Pages
✓
✓
Dynamic Content
✓
✓
SMS Marketing
✓
✓
Mobile Optimization
✓
✓
Automated Workflows
✓
✓
Email Campaigns
✓
✗
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
A/B Testing
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Templates
✓
✗
Surveys
✓
✗
Transactional Emails
✓
✗
Email Client Targeting
✓
✗
Customizable Templates
✓
✗
Advanced Filtering
✓
✗
Behavioural Triggers
✓
✗
Scoring System
✓
✗
Predictive Analytics
✓
✗
Content Optimization
✓
✗
Geo Targeting
✓
✗
Time Zone Sending
✓
✗
Contact Tagging
✓
✗
Merge Tags
✓
✗
Spam Filter Testing
✓
✗
Email Verification
✓
✗
Bounce Management
✓
✗
Complaint Management
✓
✗
Domain Authentication
✓
✗
Click Map Tracking
✓
✗
Open Rate Tracking
✓
✗
Email Marketing
✗
✓
CRM & Sales
✗
✓
Forms
✗
✓
Segmentation
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Reporting
✗
✓
Abandoned Cart Emails
✗
✓
Affiliate Management
✗
✓
Auto Responder
✗
✓
Behavioral Targeting
✗
✓
Contact Scoring
✗
✓
Conversion Tracking
✗
✓
Custom Fields
✗
✓
Custom Templates
✗
✓
Email Client Preview
✗
✓
Email List Cleaning
✗
✓
Email Personalization
✗
✓
Email Preview Text
✗
✓
Email Scheduling
✗
✓
Email Templates
✗
✓
Event Based Triggers
✗
✓
Facebook Integration
✗
✓
Geo Location Targeting
✗
✓
Google Analytics Integration
✗
✓
Hyper Personalization
✗
✓
Image Hosting
✗
✓
Inbox Preview
✗
✓
Link Tracking
✗
✓
List Segmentation
✗
✓
Multiple Winners
✗
✓
Newsletters
✗
✓
Personalization Tokens
✗
✓
Pipeline Management
✗
✓
Popup Forms
✗
✓
Responsive Design
✗
✓
Revenue Tracking
✗
✓
Total Features
36
48
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Sign-up Forms
- ✓ Audience Segmentation
- ✓ A/B Testing
- ✓ Analytics & Reporting
Choose ActiveCampaign if you need:
- ✓ Email Marketing
- ✓ CRM & Sales
- ✓ Forms
- ✓ Segmentation
- ✓ Conditional Content
Pricing Comparison
Mailchimp starts at $13/mo, 13% cheaper than ActiveCampaign's $15/mo.
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
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