Updated March 2026 · Independent Analysis
MailchimpvsBrevo (Sendinblue)
Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo. Both rated 4.4/5 by users.
Mailchimpvs Brevo (Sendinblue)
★ 4.4/5-0.1 vs Brevo (Sendinblue)
Only in Mailchimp
- ✦ Audience Segmentation
- ✦ A/B Testing
- ✦ Analytics & Reporting
✓ Free planFrom $13/mo(pricier)11M+ users · est. 2001
Try Mailchimp Free →
Brevo (Sendinblue)vs Mailchimp
★ 4.5/5+0.1 vs Mailchimp
Only in Brevo (Sendinblue)
- ✦ WhatsApp Campaigns
- ✦ Transactional Email
- ✦ CRM
✓ Free planFrom $9/mo(cheaper)500K+ users · est. 2012
Try Brevo (Sendinblue) Free →Ratings Breakdown
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Brevo (Sendinblue)
4.5/5 avg
G2 Score4.5/5
Capterra Score4.5/5
G2 Rating4.5/5
Quick Stats
Free Plan
MailchimpYes ✓
Brevo (Sendinblue)Yes ✓
Feature Comparison
Mailchimp uniquely offers Audience Segmentation, A/B Testing, Analytics & Reporting. Brevo (Sendinblue) uniquely offers WhatsApp Campaigns, Transactional Email, CRM. Both share 6 features including Email Campaigns, Marketing Automation, Landing Pages.
Feature
Mailchimp
Brevo (Sendinblue)
Email Campaigns
✓
✓
Marketing Automation
✓
✓
Landing Pages
✓
✓
Sign-up Forms
✓
✓
SMS Marketing
✓
✓
Templates
✓
✓
Audience Segmentation
✓
✗
A/B Testing
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Transactional Emails
✓
✗
Email Client Targeting
✓
✗
Customizable Templates
✓
✗
Advanced Filtering
✓
✗
Behavioural Triggers
✓
✗
Scoring System
✓
✗
Predictive Analytics
✓
✗
Content Optimization
✓
✗
Mobile Optimization
✓
✗
Geo Targeting
✓
✗
Time Zone Sending
✓
✗
Automated Workflows
✓
✗
Contact Tagging
✓
✗
Merge Tags
✓
✗
Spam Filter Testing
✓
✗
Email Verification
✓
✗
Bounce Management
✓
✗
Complaint Management
✓
✗
Domain Authentication
✓
✗
Click Map Tracking
✓
✗
Open Rate Tracking
✓
✗
WhatsApp Campaigns
✗
✓
Transactional Email
✗
✓
CRM
✗
✓
Segmentation
✗
✓
Chat
✗
✓
Facebook Ads
✗
✓
Reporting
✗
✓
API
✗
✓
Integrations
✗
✓
Total Features
36
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailchimp if you need:
- ✓ Audience Segmentation
- ✓ A/B Testing
- ✓ Analytics & Reporting
- ✓ Social Media Posting
- ✓ Customer Journeys
Choose Brevo (Sendinblue) if you need:
- ✓ WhatsApp Campaigns
- ✓ Transactional Email
- ✓ CRM
- ✓ Segmentation
- ✓ Chat
Pricing Comparison
Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo.
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
Brevo (Sendinblue) Plans
Free tier available
Free
Free- • 300 emails/day
- • Unlimited contacts
- • Chat widget
StarterBest Value
$9/mo- • 5K emails/mo
- • No daily sending limit
Business
$18/mo- • 5K emails/mo
- • Marketing automation
- • A/B testing
Enterprise
Custom- • Custom volume
- • Dedicated IP
- • Priority support
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