Updated March 2026 · Independent Analysis
MailchimpvsKit (ConvertKit)
Mailchimp starts at $13/mo, 61% cheaper than Kit (ConvertKit)'s $33/mo. Both rated 4.4/5 by users.
Mailchimpvs Kit (ConvertKit)
★ 4.4/5
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Audience Segmentation
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →
Kit (ConvertKit)vs Mailchimp
★ 4.4/5
Only in Kit (ConvertKit)
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Subscriber Tagging
✓ Free planFrom $33/mo(pricier)600K+ creators users · est. 2013
Try Kit (ConvertKit) Free →Ratings Breakdown
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Kit (ConvertKit)
4.4/5 avg
G2 Score4.4/5
Capterra Score4.7/5
G2 Rating4.4/5
Quick Stats
Free Plan
MailchimpYes ✓
Kit (ConvertKit)Yes ✓
Feature Comparison
Mailchimp uniquely offers Email Campaigns, Marketing Automation, Audience Segmentation. Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Subscriber Tagging. Both share 4 features including Landing Pages, Sign-up Forms, A/B Testing.
Feature
Mailchimp
Kit (ConvertKit)
Landing Pages
✓
✓
Sign-up Forms
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
Email Campaigns
✓
✗
Marketing Automation
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
SMS Marketing
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Transactional Emails
✓
✗
Email Client Targeting
✓
✗
Customizable Templates
✓
✗
Advanced Filtering
✓
✗
Behavioural Triggers
✓
✗
Scoring System
✓
✗
Predictive Analytics
✓
✗
Content Optimization
✓
✗
Mobile Optimization
✓
✗
Geo Targeting
✓
✗
Time Zone Sending
✓
✗
Automated Workflows
✓
✗
Contact Tagging
✓
✗
Merge Tags
✓
✗
Spam Filter Testing
✓
✗
Email Verification
✓
✗
Bounce Management
✓
✗
Complaint Management
✓
✗
Domain Authentication
✓
✗
Click Map Tracking
✓
✗
Open Rate Tracking
✓
✗
Email Broadcasts
✗
✓
Visual Automations
✗
✓
Subscriber Tagging
✗
✓
Segmentation
✗
✓
Creator Profile
✗
✓
Digital Products
✗
✓
Newsletter Referrals
✗
✓
Deliverability Reporting
✗
✓
Integrations
✗
✓
API
✗
✓
RSS-to-Email
✗
✓
Total Features
36
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Marketing Automation
- ✓ Audience Segmentation
- ✓ Analytics & Reporting
- ✓ Social Media Posting
Choose Kit (ConvertKit) if you need:
- ✓ Email Broadcasts
- ✓ Visual Automations
- ✓ Subscriber Tagging
- ✓ Segmentation
- ✓ Creator Profile
Pricing Comparison
Mailchimp starts at $13/mo, 61% cheaper than Kit (ConvertKit)'s $33/mo.
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
Kit (ConvertKit) Plans
Free tier available
Newsletter
Free- • 10K subscribers
- • Landing pages
- • Forms
CreatorBest Value
$33/mo- • 1K subs
- • Automation
- • Integrations
Pro
$66/mo- • 1K subs
- • Deliverability reporting
- • Facebook audiences
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