ComparEdge/Loops vs Klaviyo
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Home›Loops vs Klaviyo
Updated March 2026 · Independent Analysis

LoopsvsKlaviyo

Klaviyo starts at $20/mo, 59% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs Klaviyo's 4.6/5.

Loops logo
Loopsvs Klaviyo
★ 4.8/5+0.2 vs Klaviyo
Only in Loops
  • ✦ Marketing Emails
  • ✦ Transactional Emails
  • ✦ Loops Sequences
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Try Loops Free →
Klaviyo logo
Klaviyovs Loops
★ 4.6/5-0.2 vs Loops
Only in Klaviyo
  • ✦ Email Marketing
  • ✦ SMS Marketing
  • ✦ Marketing Automation
✓ Free planFrom $20/mo(cheaper)167K+ customers users · est. 2012
Try Klaviyo Free →

Ratings Breakdown

Loops logo

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
G2 Rating4.8/5
Klaviyo logo

Klaviyo

4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5

Quick Stats

Avg Rating
Loops4.8/5
Klaviyo4.6/5
🏆 Loops wins
Starting Price
Loops$49/mo
Klaviyo$20/mo
🏆 Klaviyo wins
Features
Loops15
Klaviyo41
🏆 Klaviyo wins
Free Plan
LoopsYes ✓
KlaviyoYes ✓

Feature Comparison

Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Both share 4 features including Segmentation, API, Templates.

Feature
Loops
Klaviyo
Segmentation
✓
✓
API
✓
✓
Templates
✓
✓
A/B Testing
✓
✓
Marketing Emails
✓
✗
Transactional Emails
✓
✗
Loops Sequences
✓
✗
Drag-and-Drop Editor
✓
✗
Events & Attributes
✓
✗
Analytics
✓
✗
Custom Domain
✓
✗
Integrations
✓
✗
In-app Messages
✓
✗
Webhooks
✓
✗
User Syncing
✓
✗
Email Marketing
✗
✓
SMS Marketing
✗
✓
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Loops if you need:
  • ✓ Marketing Emails
  • ✓ Transactional Emails
  • ✓ Loops Sequences
  • ✓ Drag-and-Drop Editor
  • ✓ Events & Attributes
Try Loops Free →
Choose Klaviyo if you need:
  • ✓ Email Marketing
  • ✓ SMS Marketing
  • ✓ Marketing Automation
  • ✓ Predictive Analytics
  • ✓ Product Recommendations
Try Klaviyo Free →

Pricing Comparison

Klaviyo starts at $20/mo, 59% cheaper than Loops's $49/mo.

Loops logo

Loops Plans

Free tier available

Free
Free
  • • 1000 contacts
  • • 2000 emails/mo
StarterBest Value
$49/mo
  • • 5000 contacts
  • • Custom domain
Growth
$149/mo
  • • 25K contacts
  • • Priority support
Pro
$599/mo
  • • 100K contacts
  • • Dedicated IP
Full Loops pricing breakdown →
Klaviyo logo

Klaviyo Plans

Free tier available

Free
Free
  • • 250 contacts
  • • 500 emails/mo
  • • 150 SMS
EmailBest Value
$20/mo
  • • 251-500 contacts
  • • 5000 emails/mo
Email & SMS
$35/mo
  • • 251-500 contacts
  • • 5000 emails/mo
  • • 1250 SMS
Full Klaviyo pricing breakdown →
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