ComparEdge/Loops vs ActiveCampaign
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Home›Loops vs ActiveCampaign
Updated March 2026 · Independent Analysis

LoopsvsActiveCampaign

ActiveCampaign starts at $15/mo, 69% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs ActiveCampaign's 4.5/5.

Loops logo
Loopsvs ActiveCampaign
★ 4.8/5+0.3 vs ActiveCampaign
Only in Loops
  • ✦ Marketing Emails
  • ✦ Transactional Emails
  • ✦ Loops Sequences
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Try Loops Free →
ActiveCampaign logo
ActiveCampaignvs Loops
★ 4.5/5-0.3 vs Loops
Only in ActiveCampaign
  • ✦ Email Marketing
  • ✦ Marketing Automation
  • ✦ CRM & Sales
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →

Ratings Breakdown

Loops logo

Loops

4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
G2 Rating4.8/5
ActiveCampaign logo

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5

Quick Stats

Avg Rating
Loops4.8/5
ActiveCampaign4.5/5
🏆 Loops wins
Starting Price
Loops$49/mo
ActiveCampaign$15/mo
🏆 ActiveCampaign wins
Features
Loops15
ActiveCampaign48
🏆 ActiveCampaign wins
Free Plan
LoopsYes ✓
ActiveCampaignNo
🏆 Loops wins

Feature Comparison

Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Both share 1 features including Segmentation.

Feature
Loops
ActiveCampaign
Segmentation
✓
✓
Marketing Emails
✓
✗
Transactional Emails
✓
✗
Loops Sequences
✓
✗
Drag-and-Drop Editor
✓
✗
Events & Attributes
✓
✗
Analytics
✓
✗
Custom Domain
✓
✗
API
✓
✗
Integrations
✓
✗
Templates
✓
✗
In-app Messages
✓
✗
A/B Testing
✓
✗
Webhooks
✓
✗
User Syncing
✓
✗
Email Marketing
✗
✓
Marketing Automation
✗
✓
CRM & Sales
✗
✓
Landing Pages
✗
✓
Forms
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
SMS Marketing
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Reporting
✗
✓
Abandoned Cart Emails
✗
✓
Affiliate Management
✗
✓
Auto Responder
✗
✓
Automated Workflows
✗
✓
Behavioral Targeting
✗
✓
Contact Scoring
✗
✓
Conversion Tracking
✗
✓
Custom Fields
✗
✓
Custom Templates
✗
✓
Dynamic Content
✗
✓
Email Client Preview
✗
✓
Email List Cleaning
✗
✓
Email Personalization
✗
✓
Email Preview Text
✗
✓
Email Scheduling
✗
✓
Email Templates
✗
✓
Event Based Triggers
✗
✓
Facebook Integration
✗
✓
Geo Location Targeting
✗
✓
Google Analytics Integration
✗
✓
Hyper Personalization
✗
✓
Image Hosting
✗
✓
Inbox Preview
✗
✓
Link Tracking
✗
✓
List Segmentation
✗
✓
Mobile Optimization
✗
✓
Multiple Winners
✗
✓
Newsletters
✗
✓
Personalization Tokens
✗
✓
Pipeline Management
✗
✓
Popup Forms
✗
✓
Responsive Design
✗
✓
Revenue Tracking
✗
✓
Total Features
15
48

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Loops if you need:
  • ✓ Marketing Emails
  • ✓ Transactional Emails
  • ✓ Loops Sequences
  • ✓ Drag-and-Drop Editor
  • ✓ Events & Attributes
Try Loops Free →
Choose ActiveCampaign if you need:
  • ✓ Email Marketing
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Landing Pages
  • ✓ Forms
Try ActiveCampaign Free →

Pricing Comparison

ActiveCampaign starts at $15/mo, 69% cheaper than Loops's $49/mo.

Loops logo

Loops Plans

Free tier available

Free
Free
  • • 1000 contacts
  • • 2000 emails/mo
StarterBest Value
$49/mo
  • • 5000 contacts
  • • Custom domain
Growth
$149/mo
  • • 25K contacts
  • • Priority support
Pro
$599/mo
  • • 100K contacts
  • • Dedicated IP
Full Loops pricing breakdown →
ActiveCampaign logo

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
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