Is Fathom Analytics better than Amplitude in 2026?

It depends on your needs. Fathom Analytics is rated higher at 4.8/5 vs Amplitude's 4.5/5. Fathom Analytics excels at simple, privacy-focused website analytics with a clean dashboard, while Amplitude focuses on digital analytics platform for product intelligence and growth. Fathom Analytics starts at $14/mo; Amplitude starts at $49/mo.

Which is cheaper, Fathom Analytics or Amplitude?

Fathom Analytics starts at $14/mo; Amplitude starts at $49/mo. Fathom Analytics starts at $14/mo, and Amplitude also offers a free tier.

Can I migrate from Fathom Analytics to Amplitude?

Most users can switch between these tools. Amplitude supports data import from Fathom Analytics. Plan 1-3 days for migration depending on data volume and team size.

What are the key differences between Fathom Analytics and Amplitude?

Fathom Analytics uniquely offers Pageview Analytics, Real-time Stats, Custom Events. Amplitude uniquely offers Product Analytics, Funnels, Retention. Both share 1 features including API Access. Fathom Analytics starts at $14/mo; Amplitude starts at $49/mo. Founded in 2018 and 2012 respectively.

When was this Fathom Analytics vs Amplitude comparison last updated?

This comparison was last updated on May 13, 2026. We review and refresh our comparisons regularly to reflect the latest pricing, features, and ratings from Fathom Analytics and Amplitude.

Home›Analytics & BI›Compare›Fathom Analytics vs Amplitude

Updated May 13, 2026 · Independent Analysis

Fathom AnalyticsvsAmplitude

Capability Overview

Fathom Analyticsvs Amplitude

★ 4.8/5+0.3 vs Amplitude

Only in Fathom Analytics

✦ Pageview Analytics
✦ Real-time Stats
✦ Custom Events

From $14/mo(cheaper)100k+ websites users · est. 2018

View Full Review Try Fathom Analytics Free

Amplitudevs Fathom Analytics

★ 4.5/5-0.3 vs Fathom Analytics

Only in Amplitude

✦ Product Analytics
✦ Funnels
✦ Retention

✓ Free planFrom $49/mo(pricier)3,000+ companies users · est. 2012

View Full Review Try Amplitude Free

Pricing Features Pros & Cons At a Glance FAQ Related

Pricing Intelligence

Fathom Analytics saves you $35/user/movs Amplitude

Fathom Analytics Plans

Paid plans only

StarterBest Value

$14/mo

• Up to 100k pageviews
• Unlimited sites
• Email reports

Business

$24/mo

• Up to 200k pageviews
• Custom domain
• Priority support

Enterprise

Custom

• Custom volume
• Dedicated support
• SLA

Full Fathom Analytics Pricing Breakdown →

Amplitude Plans

Free tier available

Starter0

Free

• Unlimited events
• Unlimited users
• Core analytics features

GrowthBest Value

$49/mo

• Advanced analytics
• Behavioral cohorts
• A/B testing

Enterprise

Custom

• Custom pricing
• SSO
• Premium support

Full Amplitude Pricing Breakdown →

Feature Matrix

8 differences found across 15 standardized features

Feature

Fathom Analytics

Amplitude

Funnels

✗

✓

Retention Analysis

✗

✓

Cohort Analysis

✗

✓

Session Replay

✗

✓

A/B Testing

✗

✓

Mobile SDKs

✗

✓

Slack Integration

✗

✓

User Identification

✗

✓

Total (raw)

Pros & Cons Face-Off

Evaluative strengths and weaknesses — not feature lists

Fathom Analytics

Pros

+Extremely clean and simple UI
+Privacy-first with GDPR compliance
+Excellent customer support
+No cookie banners needed

Cons

−More expensive than Plausible
−Limited advanced analytics features
−No free plan

Amplitude

Pros

+Powerful behavioral analytics
+Free starter tier
+Built-in experimentation platform
+Great for PLG companies

Cons

−Expensive at enterprise scale
−Complex pricing model
−Steeper learning curve

At a Glance

User Rating

4.8/5vs4.5/5

Fathom Analytics

▲

Amplitude

Starting Price

$14/movs$49/mo

Fathom Analytics

Amplitude

▲

Feature Count

15 featuresvs15 features

Fathom Analytics

Amplitude

User Base

100vs3K

Fathom Analytics

Amplitude

▲

Frequently Asked Questions

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Fathom Analytics vs PostHog →Fathom Analytics vs Mixpanel →Fathom Analytics vs Plausible Analytics →Amplitude vs Heap →Amplitude vs Metabase →Fathom Analytics Alternatives →Amplitude Alternatives →

Authored by ComparEdge Editorial·Reviewed by ComparEdge EditorialExpert verified·Updated May 13, 2026·Our methodology