Updated March 2026 · Independent Analysis
OmnisendvsKlaviyo
Omnisend starts at $16/mo, 20% cheaper than Klaviyo's $20/mo. Both rated 4.6/5 by users.
Omnisendvs Klaviyo
★ 4.6/5
Only in Omnisend
- ✦ Push Notifications
- ✦ Automation
- ✦ Product Picker
✓ Free planFrom $16/mo(cheaper)100K+ e-commerce brands users · est. 2014
Try Omnisend Free →
Klaviyovs Omnisend
★ 4.6/5
Only in Klaviyo
- ✦ Marketing Automation
- ✦ Predictive Analytics
- ✦ Customer Profiles
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
Omnisend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Omnisend uniquely offers Push Notifications, Automation, Product Picker. Klaviyo uniquely offers Marketing Automation, Predictive Analytics, Customer Profiles. Both share 8 features including Email Marketing, SMS Marketing, Segmentation.
Feature
Omnisend
Klaviyo
Email Marketing
✓
✓
SMS Marketing
✓
✓
Segmentation
✓
✓
Product Recommendations
✓
✓
Forms & Pop-ups
✓
✓
A/B Testing
✓
✓
Shopify Integration
✓
✓
Templates
✓
✓
Push Notifications
✓
✗
Automation
✓
✗
Product Picker
✓
✗
Landing Pages
✓
✗
Analytics
✓
✗
WooCommerce
✓
✗
Campaign Booster
✓
✗
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Flow Builder
✗
✓
API
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Omnisend if you need:
- ✓ Push Notifications
- ✓ Automation
- ✓ Product Picker
- ✓ Landing Pages
- ✓ Analytics
Choose Klaviyo if you need:
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Customer Profiles
- ✓ Reporting
- ✓ Flow Builder
Pricing Comparison
Omnisend starts at $16/mo, 20% cheaper than Klaviyo's $20/mo.
Omnisend Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 60 SMS
StandardBest Value
$16/mo- • 500 contacts
- • 6000 emails/mo
- • Unlimited push
Pro
$59/mo- • 2500 contacts
- • Unlimited emails
- • Advanced reporting
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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