Updated March 2026 · Independent Analysis
OmnisendvsMailchimp
Mailchimp starts at $13/mo, 19% cheaper than Omnisend's $16/mo. Omnisend is rated higher at 4.6/5 vs Mailchimp's 4.4/5.
Omnisendvs Mailchimp
★ 4.6/5+0.2 vs Mailchimp
Only in Omnisend
- ✦ Email Marketing
- ✦ Push Notifications
- ✦ Automation
✓ Free planFrom $16/mo(pricier)100K+ e-commerce brands users · est. 2014
Try Omnisend Free →
Mailchimpvs Omnisend
★ 4.4/5-0.2 vs Omnisend
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Sign-up Forms
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →Ratings Breakdown
Omnisend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
Omnisend uniquely offers Email Marketing, Push Notifications, Automation. Mailchimp uniquely offers Email Campaigns, Marketing Automation, Sign-up Forms. Both share 4 features including SMS Marketing, Landing Pages, A/B Testing.
Feature
Omnisend
Mailchimp
SMS Marketing
✓
✓
Landing Pages
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
Email Marketing
✓
✗
Push Notifications
✓
✗
Automation
✓
✗
Segmentation
✓
✗
Product Picker
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Analytics
✓
✗
Shopify Integration
✓
✗
WooCommerce
✓
✗
Campaign Booster
✓
✗
Email Campaigns
✗
✓
Marketing Automation
✗
✓
Sign-up Forms
✗
✓
Audience Segmentation
✗
✓
Analytics & Reporting
✗
✓
Social Media Posting
✗
✓
Customer Journeys
✗
✓
Dynamic Content
✗
✓
AI Content Generator
✗
✓
300+ Integrations
✗
✓
Surveys
✗
✓
Transactional Emails
✗
✓
Email Client Targeting
✗
✓
Customizable Templates
✗
✓
Advanced Filtering
✗
✓
Behavioural Triggers
✗
✓
Scoring System
✗
✓
Predictive Analytics
✗
✓
Content Optimization
✗
✓
Mobile Optimization
✗
✓
Geo Targeting
✗
✓
Time Zone Sending
✗
✓
Automated Workflows
✗
✓
Contact Tagging
✗
✓
Merge Tags
✗
✓
Spam Filter Testing
✗
✓
Email Verification
✗
✓
Bounce Management
✗
✓
Complaint Management
✗
✓
Domain Authentication
✗
✓
Click Map Tracking
✗
✓
Open Rate Tracking
✗
✓
Total Features
15
36
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Omnisend if you need:
- ✓ Email Marketing
- ✓ Push Notifications
- ✓ Automation
- ✓ Segmentation
- ✓ Product Picker
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Marketing Automation
- ✓ Sign-up Forms
- ✓ Audience Segmentation
- ✓ Analytics & Reporting
Pricing Comparison
Mailchimp starts at $13/mo, 19% cheaper than Omnisend's $16/mo.
Omnisend Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 60 SMS
StandardBest Value
$16/mo- • 500 contacts
- • 6000 emails/mo
- • Unlimited push
Pro
$59/mo- • 2500 contacts
- • Unlimited emails
- • Advanced reporting
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
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