Updated March 2026 · Independent Analysis
MailchimpvsLoops
Mailchimp starts at $13/mo, 73% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs Mailchimp's 4.4/5.
Mailchimpvs Loops
★ 4.4/5-0.4 vs Loops
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Landing Pages
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →
Loopsvs Mailchimp
★ 4.8/5+0.4 vs Mailchimp
Only in Loops
- ✦ Marketing Emails
- ✦ Loops Sequences
- ✦ Drag-and-Drop Editor
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Try Loops Free →Ratings Breakdown
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Loops
4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
G2 Rating4.8/5
Quick Stats
Feature Comparison
Mailchimp uniquely offers Email Campaigns, Marketing Automation, Landing Pages. Loops uniquely offers Marketing Emails, Loops Sequences, Drag-and-Drop Editor. Both share 3 features including A/B Testing, Templates, Transactional Emails.
Feature
Mailchimp
Loops
A/B Testing
✓
✓
Templates
✓
✓
Transactional Emails
✓
✓
Email Campaigns
✓
✗
Marketing Automation
✓
✗
Landing Pages
✓
✗
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
SMS Marketing
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Email Client Targeting
✓
✗
Customizable Templates
✓
✗
Advanced Filtering
✓
✗
Behavioural Triggers
✓
✗
Scoring System
✓
✗
Predictive Analytics
✓
✗
Content Optimization
✓
✗
Mobile Optimization
✓
✗
Geo Targeting
✓
✗
Time Zone Sending
✓
✗
Automated Workflows
✓
✗
Contact Tagging
✓
✗
Merge Tags
✓
✗
Spam Filter Testing
✓
✗
Email Verification
✓
✗
Bounce Management
✓
✗
Complaint Management
✓
✗
Domain Authentication
✓
✗
Click Map Tracking
✓
✗
Open Rate Tracking
✓
✗
Marketing Emails
✗
✓
Loops Sequences
✗
✓
Drag-and-Drop Editor
✗
✓
Segmentation
✗
✓
Events & Attributes
✗
✓
Analytics
✗
✓
Custom Domain
✗
✓
API
✗
✓
Integrations
✗
✓
In-app Messages
✗
✓
Webhooks
✗
✓
User Syncing
✗
✓
Total Features
36
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Marketing Automation
- ✓ Landing Pages
- ✓ Sign-up Forms
- ✓ Audience Segmentation
Choose Loops if you need:
- ✓ Marketing Emails
- ✓ Loops Sequences
- ✓ Drag-and-Drop Editor
- ✓ Segmentation
- ✓ Events & Attributes
Pricing Comparison
Mailchimp starts at $13/mo, 73% cheaper than Loops's $49/mo.
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
Loops Plans
Free tier available
Free
Free- • 1000 contacts
- • 2000 emails/mo
StarterBest Value
$49/mo- • 5000 contacts
- • Custom domain
Growth
$149/mo- • 25K contacts
- • Priority support
Pro
$599/mo- • 100K contacts
- • Dedicated IP
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❓ Frequently Asked Questions
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