ComparEdge/Drip vs ActiveCampaign
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Home›Drip vs ActiveCampaign
Updated March 2026 · Independent Analysis

DripvsActiveCampaign

ActiveCampaign starts at $15/mo, 62% cheaper than Drip's $39/mo. Both rated 4.4/5 by users.

Drip logo
Dripvs ActiveCampaign
★ 4.4/5-0.1 vs ActiveCampaign
Only in Drip
  • ✦ Automation Workflows
  • ✦ Personalization
  • ✦ On-site Campaigns
From $39/mo(pricier)30K+ brands users · est. 2013
Try Drip Free →
ActiveCampaign logo
ActiveCampaignvs Drip
★ 4.5/5+0.1 vs Drip
Only in ActiveCampaign
  • ✦ Marketing Automation
  • ✦ CRM & Sales
  • ✦ Landing Pages
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →

Ratings Breakdown

Drip logo

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
G2 Rating4.4/5
ActiveCampaign logo

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5

Quick Stats

Avg Rating
Drip4.4/5
ActiveCampaign4.5/5
🏆 ActiveCampaign wins
Starting Price
Drip$39/mo
ActiveCampaign$15/mo
🏆 ActiveCampaign wins
Features
Drip15
ActiveCampaign48
🏆 ActiveCampaign wins
Free Plan
DripNo
ActiveCampaignNo

Feature Comparison

Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. ActiveCampaign uniquely offers Marketing Automation, CRM & Sales, Landing Pages. Both share 2 features including Email Marketing, Segmentation.

Feature
Drip
ActiveCampaign
Email Marketing
✓
✓
Segmentation
✓
✓
Automation Workflows
✓
✗
Personalization
✓
✗
On-site Campaigns
✓
✗
Forms & Pop-ups
✓
✗
Revenue Attribution
✓
✗
A/B Testing
✓
✗
Product Recommendations
✓
✗
Shopify Integration
✓
✗
WooCommerce Integration
✓
✗
Visual Builder
✓
✗
Analytics
✓
✗
API
✓
✗
SMS Integration
✓
✗
Marketing Automation
✗
✓
CRM & Sales
✗
✓
Landing Pages
✗
✓
Forms
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
SMS Marketing
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Reporting
✗
✓
Abandoned Cart Emails
✗
✓
Affiliate Management
✗
✓
Auto Responder
✗
✓
Automated Workflows
✗
✓
Behavioral Targeting
✗
✓
Contact Scoring
✗
✓
Conversion Tracking
✗
✓
Custom Fields
✗
✓
Custom Templates
✗
✓
Dynamic Content
✗
✓
Email Client Preview
✗
✓
Email List Cleaning
✗
✓
Email Personalization
✗
✓
Email Preview Text
✗
✓
Email Scheduling
✗
✓
Email Templates
✗
✓
Event Based Triggers
✗
✓
Facebook Integration
✗
✓
Geo Location Targeting
✗
✓
Google Analytics Integration
✗
✓
Hyper Personalization
✗
✓
Image Hosting
✗
✓
Inbox Preview
✗
✓
Link Tracking
✗
✓
List Segmentation
✗
✓
Mobile Optimization
✗
✓
Multiple Winners
✗
✓
Newsletters
✗
✓
Personalization Tokens
✗
✓
Pipeline Management
✗
✓
Popup Forms
✗
✓
Responsive Design
✗
✓
Revenue Tracking
✗
✓
Total Features
15
48

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose Drip if you need:
  • ✓ Automation Workflows
  • ✓ Personalization
  • ✓ On-site Campaigns
  • ✓ Forms & Pop-ups
  • ✓ Revenue Attribution
Try Drip Free →
Choose ActiveCampaign if you need:
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Landing Pages
  • ✓ Forms
  • ✓ Conditional Content
Try ActiveCampaign Free →

Pricing Comparison

ActiveCampaign starts at $15/mo, 62% cheaper than Drip's $39/mo.

Drip logo

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • • 2500 contacts
  • • Unlimited emails
  • • All features included
Full Drip pricing breakdown →
ActiveCampaign logo

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
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