Moz ProvsAhrefs

Pricing Intelligence

Moz Pro Plans

Paid plans only

StarterBest Value

$49/mo

• • 1 user
• • 1 campaign
• • 50 tracked keywords

Standard

$99/mo

• • 1 user
• • 3 campaigns
• • 300 tracked keywords

Medium

$179/mo

• • 2 users
• • 10 campaigns
• • 1,500 tracked keywords

Full Moz Pro Pricing Breakdown →

Ahrefs Plans

Paid plans only

LiteBest Value

$129/mo

• • 1 user
• • 5 projects
• • 500 tracked keywords

Standard

$249/mo

• • 1 user
• • 20 projects
• • 1,500 tracked keywords

Advanced

$449/mo

• • 3 users
• • 50 projects
• • 5,000 tracked keywords

Full Ahrefs Pricing Breakdown →

Feature Matrix

4 differences found across 15 standardized features

Pros & Cons Face-Off

Evaluative strengths and weaknesses — not feature lists

Moz Pro

Pros

• +Inventor of Domain Authority metric
• +Good beginner-friendly interface
• +Strong local SEO tools
• +Affordable Starter plan

Cons

• −Smaller backlink database than Ahrefs
• −Data freshness lags competitors
• −Fewer features than Semrush

Ahrefs

Pros

• +Best backlink database in the industry
• +Excellent keyword data accuracy
• +Strong content gap analysis
• +User-friendly interface

Cons

• −No free plan (only limited free tools)
• −Expensive for small businesses
• −No social media or PPC tools

Frequently Asked Questions