Is Mixpanel better than Amplitude in 2026?

It depends on your needs. Both rated 4.6/5 by users. Mixpanel excels at product analytics platform for tracking user behavior and conversions, while Amplitude focuses on digital analytics platform for product intelligence and growth. Mixpanel starts at $28/mo; Amplitude starts at $49/mo.

Which is cheaper, Mixpanel or Amplitude?

Mixpanel starts at $28/mo; Amplitude starts at $49/mo. Mixpanel has a free plan, and Amplitude also offers a free tier.

Can I migrate from Mixpanel to Amplitude?

Most users can switch between these tools. Amplitude supports data import from Mixpanel. Plan 1-3 days for migration depending on data volume and team size.

What are the key differences between Mixpanel and Amplitude?

Mixpanel uniquely offers Event Tracking, Retention Analysis, Alerts. Amplitude uniquely offers Product Analytics, Retention, Predictions. Both share 8 features including Funnels, Cohort Analysis, A/B Testing. Mixpanel starts at $28/mo; Amplitude starts at $49/mo. Founded in 2009 and 2012 respectively.

When was this Mixpanel vs Amplitude comparison last updated?

This comparison was last updated on May 13, 2026. We review and refresh our comparisons regularly to reflect the latest pricing, features, and ratings from Mixpanel and Amplitude.

Home›Analytics & BI›Compare›Mixpanel vs Amplitude

Updated May 13, 2026 · Independent Analysis

MixpanelvsAmplitude

Capability Overview

Mixpanelvs Amplitude

★ 4.6/5+0.1 vs Amplitude

Only in Mixpanel

✦ Event Tracking
✦ Retention Analysis
✦ Alerts

✓ Free planFrom $28/mo(cheaper)8k+ companies users · est. 2009

View Full Review Try Mixpanel Free

Amplitudevs Mixpanel

★ 4.5/5-0.1 vs Mixpanel

Only in Amplitude

✦ Product Analytics
✦ Retention
✦ Predictions

✓ Free planFrom $49/mo(pricier)3,000+ companies users · est. 2012

View Full Review Try Amplitude Free

Pricing Features Pros & Cons At a Glance FAQ Related

Pricing Intelligence

Mixpanel saves you $21/user/movs Amplitude

Mixpanel Plans

Free tier available

Free0

Free

• 20M events/mo
• Unlimited reports
• 90-day data history

GrowthBest Value

$28/mo

• Starts at 20M+ events
• 1-year data history
• Group analytics

Enterprise

Custom

• Custom event volume
• Data pipelines
• SSO/SCIM

Full Mixpanel Pricing Breakdown →

Amplitude Plans

Free tier available

Starter0

Free

• Unlimited events
• Unlimited users
• Core analytics features

GrowthBest Value

$49/mo

• Advanced analytics
• Behavioral cohorts
• A/B testing

Enterprise

Custom

• Custom pricing
• SSO
• Premium support

Full Amplitude Pricing Breakdown →

Feature Matrix

1 differences found across 15 standardized features

Feature

Mixpanel

Amplitude

Session Replay

✗

✓

Total (raw)

Pros & Cons Face-Off

Evaluative strengths and weaknesses — not feature lists

Mixpanel

Pros

+Industry-leading event analytics
+Generous free tier (20M events)
+Powerful segmentation and cohorts
+Real-time data

Cons

−Can get expensive at scale
−Steep learning curve for non-analysts
−No session replay built-in

Amplitude

Pros

+Powerful behavioral analytics
+Free starter tier
+Built-in experimentation platform
+Great for PLG companies

Cons

−Expensive at enterprise scale
−Complex pricing model
−Steeper learning curve

At a Glance

User Rating

4.6/5vs4.5/5

Mixpanel

▲

Amplitude

Starting Price

$28/movs$49/mo

Mixpanel

Amplitude

▲

Feature Count

15 featuresvs15 features

Mixpanel

Amplitude

User Base

8vs3K

Mixpanel

Amplitude

▲

Frequently Asked Questions

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Authored by ComparEdge Editorial·Reviewed by ComparEdge EditorialExpert verified·Updated May 13, 2026·Our methodology