Updated March 2026 · Independent Analysis
KlaviyovsMailjet
Mailjet starts at $17/mo, 15% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.6/5 vs Mailjet's 4/5.
Klaviyovs Mailjet
★ 4.6/5+0.6 vs Mailjet
Only in Klaviyo
- ✦ SMS Marketing
- ✦ Marketing Automation
- ✦ Predictive Analytics
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
Mailjetvs Klaviyo
★ 4.0/5-0.6 vs Klaviyo
Only in Mailjet
- ✦ Transactional Email
- ✦ SMTP Relay
- ✦ Drag-and-Drop Editor
✓ Free planFrom $17/mo(cheaper)150K+ companies users · est. 2010
Try Mailjet Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Mailjet
4.0/5 avg
G2 Score4/5
Capterra Score4.3/5
G2 Rating4/5
Quick Stats
Feature Comparison
Klaviyo uniquely offers SMS Marketing, Marketing Automation, Predictive Analytics. Mailjet uniquely offers Transactional Email, SMTP Relay, Drag-and-Drop Editor. Both share 5 features including Email Marketing, Segmentation, A/B Testing.
Feature
Klaviyo
Mailjet
Email Marketing
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
API
✓
✓
SMS Marketing
✓
✗
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Automated Workflows
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Transactional Email
✗
✓
SMTP Relay
✗
✓
Drag-and-Drop Editor
✗
✓
Real-time Collaboration
✗
✓
Contact Management
✗
✓
Automation
✗
✓
Analytics
✗
✓
Webhook
✗
✓
SPF/DKIM Setup
✗
✓
Deliverability Tools
✗
✓
Total Features
41
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
Choose Mailjet if you need:
- ✓ Transactional Email
- ✓ SMTP Relay
- ✓ Drag-and-Drop Editor
- ✓ Real-time Collaboration
- ✓ Contact Management
Pricing Comparison
Mailjet starts at $17/mo, 15% cheaper than Klaviyo's $20/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
Mailjet Plans
Free tier available
Free
Free- • 200 emails/day
- • 6000 emails/mo
EssentialBest Value
$17/mo- • 15K emails/mo
- • No daily limit
Premium
$27/mo- • 15K emails/mo
- • Automation
- • A/B testing
Custom
Custom- • Custom volume
- • Dedicated IP
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