Updated March 2026 · Independent Analysis
Kit (ConvertKit)vsActiveCampaign
ActiveCampaign starts at $15/mo, 55% cheaper than Kit (ConvertKit)'s $33/mo. Both rated 4.4/5 by users.
Kit (ConvertKit)vs ActiveCampaign
★ 4.4/5-0.1 vs ActiveCampaign
Only in Kit (ConvertKit)
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Sign-up Forms
✓ Free planFrom $33/mo(pricier)600K+ creators users · est. 2013
Try Kit (ConvertKit) Free →
ActiveCampaignvs Kit (ConvertKit)
★ 4.5/5+0.1 vs Kit (ConvertKit)
Only in ActiveCampaign
- ✦ Email Marketing
- ✦ Marketing Automation
- ✦ CRM & Sales
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →Ratings Breakdown
Kit (ConvertKit)
4.4/5 avg
G2 Score4.4/5
Capterra Score4.7/5
G2 Rating4.4/5
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Quick Stats
Feature Comparison
Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Sign-up Forms. ActiveCampaign uniquely offers Email Marketing, Marketing Automation, CRM & Sales. Both share 2 features including Landing Pages, Segmentation.
Feature
Kit (ConvertKit)
ActiveCampaign
Landing Pages
✓
✓
Segmentation
✓
✓
Email Broadcasts
✓
✗
Visual Automations
✓
✗
Sign-up Forms
✓
✗
Subscriber Tagging
✓
✗
Creator Profile
✓
✗
Digital Products
✓
✗
Newsletter Referrals
✓
✗
A/B Testing
✓
✗
Deliverability Reporting
✓
✗
Integrations
✓
✗
API
✓
✗
Templates
✓
✗
RSS-to-Email
✓
✗
Email Marketing
✗
✓
Marketing Automation
✗
✓
CRM & Sales
✗
✓
Forms
✗
✓
Conditional Content
✗
✓
Split Testing
✗
✓
Predictive Sending
✗
✓
Lead Scoring
✗
✓
SMS Marketing
✗
✓
Site Tracking
✗
✓
Event Tracking
✗
✓
900+ Integrations
✗
✓
Reporting
✗
✓
Abandoned Cart Emails
✗
✓
Affiliate Management
✗
✓
Auto Responder
✗
✓
Automated Workflows
✗
✓
Behavioral Targeting
✗
✓
Contact Scoring
✗
✓
Conversion Tracking
✗
✓
Custom Fields
✗
✓
Custom Templates
✗
✓
Dynamic Content
✗
✓
Email Client Preview
✗
✓
Email List Cleaning
✗
✓
Email Personalization
✗
✓
Email Preview Text
✗
✓
Email Scheduling
✗
✓
Email Templates
✗
✓
Event Based Triggers
✗
✓
Facebook Integration
✗
✓
Geo Location Targeting
✗
✓
Google Analytics Integration
✗
✓
Hyper Personalization
✗
✓
Image Hosting
✗
✓
Inbox Preview
✗
✓
Link Tracking
✗
✓
List Segmentation
✗
✓
Mobile Optimization
✗
✓
Multiple Winners
✗
✓
Newsletters
✗
✓
Personalization Tokens
✗
✓
Pipeline Management
✗
✓
Popup Forms
✗
✓
Responsive Design
✗
✓
Revenue Tracking
✗
✓
Total Features
15
48
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Kit (ConvertKit) if you need:
- ✓ Email Broadcasts
- ✓ Visual Automations
- ✓ Sign-up Forms
- ✓ Subscriber Tagging
- ✓ Creator Profile
Choose ActiveCampaign if you need:
- ✓ Email Marketing
- ✓ Marketing Automation
- ✓ CRM & Sales
- ✓ Forms
- ✓ Conditional Content
Pricing Comparison
ActiveCampaign starts at $15/mo, 55% cheaper than Kit (ConvertKit)'s $33/mo.
Kit (ConvertKit) Plans
Free tier available
Newsletter
Free- • 10K subscribers
- • Landing pages
- • Forms
CreatorBest Value
$33/mo- • 1K subs
- • Automation
- • Integrations
Pro
$66/mo- • 1K subs
- • Deliverability reporting
- • Facebook audiences
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
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