Is Fathom Analytics better than Heap in 2026?

It depends on your needs. Fathom Analytics is rated higher at 4.8/5 vs Heap's 4.4/5. Fathom Analytics excels at simple, privacy-focused website analytics with a clean dashboard, while Heap focuses on product analytics with automatic event capture for web and mobile. Fathom Analytics starts at $14/mo; Heap starts at free tier.

Which is cheaper, Fathom Analytics or Heap?

Fathom Analytics starts at $14/mo; Heap starts at free tier. Fathom Analytics starts at $14/mo, and Heap also offers a free tier.

Can I migrate from Fathom Analytics to Heap?

Most users can switch between these tools. Heap supports data import from Fathom Analytics. Plan 1-3 days for migration depending on data volume and team size.

What are the key differences between Fathom Analytics and Heap?

Fathom Analytics uniquely offers Pageview Analytics, Real-time Stats, Email Reports. Heap uniquely offers Autocapture, Funnels, Retention Analysis. Both share 2 features including Custom Events, API Access. Fathom Analytics starts at $14/mo; Heap starts at free tier. Founded in 2018 and 2013 respectively.

When was this Fathom Analytics vs Heap comparison last updated?

This comparison was last updated on May 13, 2026. We review and refresh our comparisons regularly to reflect the latest pricing, features, and ratings from Fathom Analytics and Heap.

Home›Analytics & BI›Compare›Fathom Analytics vs Heap

Updated May 13, 2026 · Independent Analysis

Fathom AnalyticsvsHeap

Capability Overview

Fathom Analyticsvs Heap

★ 4.8/5+0.4 vs Heap

Only in Fathom Analytics

✦ Pageview Analytics
✦ Real-time Stats
✦ Email Reports

From $14/mo100k+ websites users · est. 2018

View Full Review Try Fathom Analytics Free

Heapvs Fathom Analytics

★ 4.4/5-0.4 vs Fathom Analytics

Only in Heap

✦ Autocapture
✦ Funnels
✦ Retention Analysis

✓ Free plan10k+ companies users · est. 2013

View Full Review Try Heap Free

Pricing Features Pros & Cons At a Glance FAQ Related

Pricing Intelligence

Fathom Analytics Plans

Paid plans only

StarterBest Value

$14/mo

• Up to 100k pageviews
• Unlimited sites
• Email reports

Business

$24/mo

• Up to 200k pageviews
• Custom domain
• Priority support

Enterprise

Custom

• Custom volume
• Dedicated support
• SLA

Full Fathom Analytics Pricing Breakdown →

Heap Plans

Free tier available

Free0

Free

• Up to 10k sessions/mo
• Core analytics
• Autocapture

Growth

Custom

• Custom volume
• Heatmaps
• Session replay

Pro

Custom

• Advanced analytics
• Data warehouse sync
• Priority support

Full Heap Pricing Breakdown →

Feature Matrix

9 differences found across 15 standardized features

Feature

Fathom Analytics

Heap

Funnels

✗

✓

Retention Analysis

✗

✓

Cohort Analysis

✗

✓

Session Replay

✗

✓

Heatmaps

✗

✓

A/B Testing

✗

✓

Mobile SDKs

✗

✓

Slack Integration

✗

✓

User Identification

✗

✓

Total (raw)

Pros & Cons Face-Off

Evaluative strengths and weaknesses — not feature lists

Fathom Analytics

Pros

+Extremely clean and simple UI
+Privacy-first with GDPR compliance
+Excellent customer support
+No cookie banners needed

Cons

−More expensive than Plausible
−Limited advanced analytics features
−No free plan

Heap

Pros

+Automatic event capture without code
+Retroactive analysis capability
+Comprehensive product analytics
+Strong heatmaps and session replay

Cons

−Pricing not transparent
−Can be slow with large datasets
−Steeper setup for mobile

At a Glance

User Rating

4.8/5vs4.4/5

Fathom Analytics

▲

Heap

Starting Price

$14/movsFree tier

Fathom Analytics

▲

Heap

Feature Count

15 featuresvs15 features

Fathom Analytics

Heap

User Base

100vs10

Fathom Analytics

▲

Heap

Frequently Asked Questions

Related Comparisons

Fathom Analytics vs PostHog →Fathom Analytics vs Mixpanel →Fathom Analytics vs Amplitude →Heap vs Plausible Analytics →Heap vs Metabase →Fathom Analytics Alternatives →Heap Alternatives →

Authored by ComparEdge Editorial·Reviewed by ComparEdge EditorialExpert verified·Updated May 13, 2026·Our methodology