Updated March 2026 · Independent Analysis
OmnisendvsLoops
Omnisend starts at $16/mo, 67% cheaper than Loops's $49/mo. Loops is rated higher at 4.8/5 vs Omnisend's 4.6/5.
Omnisendvs Loops
★ 4.6/5-0.2 vs Loops
Only in Omnisend
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Push Notifications
✓ Free planFrom $16/mo(cheaper)100K+ e-commerce brands users · est. 2014
Try Omnisend Free →
Loopsvs Omnisend
★ 4.8/5+0.2 vs Omnisend
Only in Loops
- ✦ Marketing Emails
- ✦ Transactional Emails
- ✦ Loops Sequences
✓ Free planFrom $49/mo(pricier)5K+ SaaS companies users · est. 2022
Try Loops Free →Ratings Breakdown
Omnisend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Loops
4.8/5 avg
G2 Score4.8/5
Capterra Score4.8/5
G2 Rating4.8/5
Quick Stats
Feature Comparison
Omnisend uniquely offers Email Marketing, SMS Marketing, Push Notifications. Loops uniquely offers Marketing Emails, Transactional Emails, Loops Sequences. Both share 4 features including Segmentation, A/B Testing, Analytics.
Feature
Omnisend
Loops
Segmentation
✓
✓
A/B Testing
✓
✓
Analytics
✓
✓
Templates
✓
✓
Email Marketing
✓
✗
SMS Marketing
✓
✗
Push Notifications
✓
✗
Automation
✓
✗
Product Picker
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Landing Pages
✓
✗
Shopify Integration
✓
✗
WooCommerce
✓
✗
Campaign Booster
✓
✗
Marketing Emails
✗
✓
Transactional Emails
✗
✓
Loops Sequences
✗
✓
Drag-and-Drop Editor
✗
✓
Events & Attributes
✗
✓
Custom Domain
✗
✓
API
✗
✓
Integrations
✗
✓
In-app Messages
✗
✓
Webhooks
✗
✓
User Syncing
✗
✓
Total Features
15
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Omnisend if you need:
- ✓ Email Marketing
- ✓ SMS Marketing
- ✓ Push Notifications
- ✓ Automation
- ✓ Product Picker
Choose Loops if you need:
- ✓ Marketing Emails
- ✓ Transactional Emails
- ✓ Loops Sequences
- ✓ Drag-and-Drop Editor
- ✓ Events & Attributes
Pricing Comparison
Omnisend starts at $16/mo, 67% cheaper than Loops's $49/mo.
Omnisend Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 60 SMS
StandardBest Value
$16/mo- • 500 contacts
- • 6000 emails/mo
- • Unlimited push
Pro
$59/mo- • 2500 contacts
- • Unlimited emails
- • Advanced reporting
Loops Plans
Free tier available
Free
Free- • 1000 contacts
- • 2000 emails/mo
StarterBest Value
$49/mo- • 5000 contacts
- • Custom domain
Growth
$149/mo- • 25K contacts
- • Priority support
Pro
$599/mo- • 100K contacts
- • Dedicated IP
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