Updated March 2026 · Independent Analysis
MailjetvsKlaviyo
Mailjet starts at $17/mo, 15% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.6/5 vs Mailjet's 4/5.
Mailjetvs Klaviyo
★ 4.0/5-0.6 vs Klaviyo
Only in Mailjet
- ✦ Transactional Email
- ✦ SMTP Relay
- ✦ Drag-and-Drop Editor
✓ Free planFrom $17/mo(cheaper)150K+ companies users · est. 2010
Try Mailjet Free →
Klaviyovs Mailjet
★ 4.6/5+0.6 vs Mailjet
Only in Klaviyo
- ✦ SMS Marketing
- ✦ Marketing Automation
- ✦ Predictive Analytics
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
Mailjet
4.0/5 avg
G2 Score4/5
Capterra Score4.3/5
G2 Rating4/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Mailjet uniquely offers Transactional Email, SMTP Relay, Drag-and-Drop Editor. Klaviyo uniquely offers SMS Marketing, Marketing Automation, Predictive Analytics. Both share 5 features including Email Marketing, Segmentation, A/B Testing.
Feature
Mailjet
Klaviyo
Email Marketing
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
API
✓
✓
Transactional Email
✓
✗
SMTP Relay
✓
✗
Drag-and-Drop Editor
✓
✗
Real-time Collaboration
✓
✗
Contact Management
✓
✗
Automation
✓
✗
Analytics
✓
✗
Webhook
✓
✗
SPF/DKIM Setup
✓
✗
Deliverability Tools
✓
✗
SMS Marketing
✗
✓
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailjet if you need:
- ✓ Transactional Email
- ✓ SMTP Relay
- ✓ Drag-and-Drop Editor
- ✓ Real-time Collaboration
- ✓ Contact Management
Choose Klaviyo if you need:
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
Pricing Comparison
Mailjet starts at $17/mo, 15% cheaper than Klaviyo's $20/mo.
Mailjet Plans
Free tier available
Free
Free- • 200 emails/day
- • 6000 emails/mo
EssentialBest Value
$17/mo- • 15K emails/mo
- • No daily limit
Premium
$27/mo- • 15K emails/mo
- • Automation
- • A/B testing
Custom
Custom- • Custom volume
- • Dedicated IP
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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