Okta Pricing(2026)
3 plans compared · From $2 · ★ 4.5/5
All Plans & Pricing
Workforce Identity
Best for: Good for mid-market companies needing SSO + basic MFA
- ✓ SSO
- ✓ MFA
- ✓ Basic lifecycle management
Customer Identity
Best for: Use CIAM plan when you're building consumer-facing auth at scale
- ✓ CIAM for apps
- ✓ Social login
- ✓ Adaptive MFA
Enterprise
Best for: Volume discounts, dedicated support, and advanced governance features
- ✓ Advanced governance
- ✓ PAM integrations
- ✓ Custom SLA
Pricing Analysis
Overview
Okta prices workforce identity at $2-8/user/month depending on features (SSO is cheap, MFA + lifecycle management adds up fast). CIAM (customer auth) is $0.01/MAU, which sounds low until you hit scale and start adding MFA, bots protection, or custom domains. The 30-day free trial is real but doesn't reflect enterprise discounts - always negotiate.
Cost Per User
Which Plan Is Right for You?
Good for mid-market companies needing SSO + basic MFA. Gets pricey if you add advanced features like ThreatInsight or Privileged Access.
Use CIAM plan when you're building consumer-facing auth at scale. At $0.01/MAU it's cheap until you hit millions of users or need advanced security features.
Volume discounts, dedicated support, and advanced governance features. Only makes sense if you're already past 2k seats and need fine-grained policy controls.
vs. Category Average
80% below the identity & access management average
Our Verdict
Mid-range for enterprise IAM but expensive vs. alternatives like Microsoft Entra if you're already in the M365 ecosystem. Startups get a fair deal on SSO; enterprises with 5k+ users are the ones who feel the squeeze.