SpyFuvsMoz Pro
- ✦ Competitor organic keyword history
- ✦ PPC keyword research
- ✦ Ad copy history
- ✦ Rank Tracking
- ✦ Site Crawl
- ✦ Keyword Explorer
Real-World Scenarios: When to Choose Which
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Analyze 10 years of keyword ranking history to identify seasonal patterns before launching seasonal campaigns
Moz Pro's Keyword Priority score combines search volume, difficulty, and CTR opportunity into a single actionable number, simplifying keyword triage for content teams who struggle to weigh competing metrics.
Identify 500 keywords a competitor buys in Google Ads with their ad copy history to inform your own campaign strategy
Find keywords where 3+ competitors rank but your domain doesn't appear to discover 200 content opportunities
Before entering a new vertical, map the top 10 competitors' keyword footprints to estimate traffic potential and competition
Moz Pro's Link Intersect finds domains linking to 3+ competitors but not your site, producing a prioritized outreach list of sites already predisposed to link within your space.
Moz Pro's site crawl categorizes technical issues by impact level, letting SEOs fix the 20% of issues driving 80% of ranking impact first rather than working through a flat list of errors.
Pricing Intelligence
SpyFu Plans
Free tier available
- • Limited searches/day
- • Basic competitor data
- • 10 results per search
- • Unlimited searches
- • 6 months history
- • 250 leads/mo
- • 15 years history
- • 500 leads/mo
- • API access
- • Custom reports
Moz Pro Plans
Paid plans only
- • 1 user
- • 1 campaign
- • 50 tracked keywords
- • 1 user
- • 3 campaigns
- • 300 tracked keywords
- • 2 users
- • 10 campaigns
- • 1,500 tracked keywords
Feature Matrix
6 differences found across 17 standardized features
Pros & Cons Face-Off
Evaluative strengths and weaknesses — not feature lists
- +15+ years of historical keyword data no other tool matches
- +Best competitor PPC research with ad copy history and spend estimates
- +Significantly cheaper than Semrush or Ahrefs for similar competitor intelligence
- −Backlink index is smaller and less fresh than Ahrefs or Majestic
- −No content optimization or on-page SEO tools
- +Inventor of Domain Authority metric
- +Good beginner-friendly interface
- +Strong local SEO tools
- +Affordable Starter plan
- −Smaller backlink database than Ahrefs
- −Data freshness lags competitors
- −Fewer features than Semrush
At a Glance
Frequently Asked Questions
Related Comparisons
Sources
- 1.SpyFu Official Pricing–Vendor pricing page
- 2.Moz Pro Official Pricing–Vendor pricing page
- 3.SpyFu Official Website–Official product website
- 4.Moz Pro Official Website–Official product website