Is Semrush better than Moz Pro in 2026?

It depends on your needs. Semrush is rated higher at 4.5/5 vs Moz Pro's 4.3/5. Semrush excels at all-in-one seo and digital marketing toolkit for professionals, while Moz Pro focuses on seo software suite with domain authority metrics and rank tracking. Semrush starts at $139.95/mo; Moz Pro starts at $49/mo.

Which is cheaper, Semrush or Moz Pro?

Semrush starts at $139.95/mo; Moz Pro starts at $49/mo. Semrush starts at $139.95/mo, and Moz Pro starts at $49/mo.

Can I migrate from Semrush to Moz Pro?

Most users can switch between these tools. Moz Pro supports data import from Semrush. Plan 1-3 days for migration depending on data volume and team size.

What are the key differences between Semrush and Moz Pro?

Semrush uniquely offers Keyword Research, Site Audit, Competitor Analysis. Moz Pro uniquely offers Site Crawl, Keyword Explorer, Link Explorer. Both share 3 features including Rank Tracking, Local SEO, API Access. Semrush starts at $139.95/mo; Moz Pro starts at $49/mo. Founded in 2008 and 2004 respectively.

When was this Semrush vs Moz Pro comparison last updated?

This comparison was last updated on May 13, 2026. We review and refresh our comparisons regularly to reflect the latest pricing, features, and ratings from Semrush and Moz Pro.

Home›SEO Tools›Compare›Semrush vs Moz Pro

Updated May 13, 2026 · Independent Analysis

SemrushvsMoz Pro

Capability Overview

Semrushvs Moz Pro

★ 4.5/5+0.2 vs Moz Pro

Only in Semrush

✦ Keyword Research
✦ Site Audit
✦ Competitor Analysis

From $139.95/mo(pricier)10M+ users users · est. 2008

View Full Review Try Semrush Free

Moz Provs Semrush

★ 4.3/5-0.2 vs Semrush

Only in Moz Pro

✦ Site Crawl
✦ Keyword Explorer
✦ Link Explorer

From $49/mo(cheaper)500k+ users users · est. 2004

View Full Review Try Moz Pro Free

Pricing Features Pros & Cons At a Glance FAQ Related

Pricing Intelligence

Moz Pro saves you $90.94999999999999/user/movs Semrush

Semrush Plans

Paid plans only

ProBest Value

$139.95/mo

• 5 projects
• 500 keywords to track
• 10k results per report

Guru

$249.95/mo

• 15 projects
• 1.5k keywords
• Historical data

Business

$499.95/mo

• 40 projects
• 5k keywords
• API access

Full Semrush Pricing Breakdown →

Moz Pro Plans

Paid plans only

StarterBest Value

$49/mo

• 1 user
• 1 campaign
• 50 tracked keywords

Standard

$99/mo

• 1 user
• 3 campaigns
• 300 tracked keywords

Medium

$179/mo

• 2 users
• 10 campaigns
• 1,500 tracked keywords

Full Moz Pro Pricing Breakdown →

Feature Matrix

5 differences found across 15 standardized features

Feature

Semrush

Moz Pro

White Label

✓

✗

PPC Research

✓

✗

Keyword Gap

✓

✗

Backlink Gap

✓

✗

Traffic Analytics

✓

✗

Total (raw)

Pros & Cons Face-Off

Evaluative strengths and weaknesses — not feature lists

Semrush

Pros

+Most comprehensive SEO toolkit
+Excellent competitor intelligence
+Huge keyword database (26B+ keywords)
+Regular feature updates

Cons

−Expensive starting price
−Overwhelming for beginners
−Limited seats on lower plans

Moz Pro

Pros

+Inventor of Domain Authority metric
+Good beginner-friendly interface
+Strong local SEO tools
+Affordable Starter plan

Cons

−Smaller backlink database than Ahrefs
−Data freshness lags competitors
−Fewer features than Semrush

At a Glance

User Rating

4.5/5vs4.3/5

Semrush

▲

Moz Pro

Starting Price

$139.95/movs$49/mo

Semrush

▲

Moz Pro

Feature Count

15 featuresvs15 features

Semrush

Moz Pro

User Base

10.0Mvs500

Semrush

▲

Moz Pro

Frequently Asked Questions

Related Comparisons

Semrush vs Ahrefs →Semrush vs SE Ranking →Semrush vs Screaming Frog SEO Spider →Moz Pro vs SISTRIX →Semrush Alternatives →Moz Pro Alternatives →

Authored by ComparEdge Editorial·Reviewed by ComparEdge EditorialExpert verified·Updated May 13, 2026·Our methodology