Updated March 2026 · Independent Analysis
WixvsGhost
Ghost starts at $11/mo, 35% cheaper than Wix's $17/mo. Wix is rated higher at 4.2/5 vs Ghost's 4.1/5.
Wixvs Ghost
★ 4.2/5+0.1 vs Ghost
Only in Wix
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
✓ Free planFrom $17/mo(pricier)250M+ users · est. 2006
Try Wix Free →
Ghostvs Wix
★ 4.1/5-0.1 vs Wix
Only in Ghost
- ✦ Blog Publishing
- ✦ Newsletter
- ✦ Memberships & Subscriptions
From $11/mo(cheaper)3M+ installs users · est. 2013
Try Ghost Free →Ratings Breakdown
Wix
4.2/5 avg
G2 Score4.2/5
Capterra Score4.4/5
G2 Rating4.2/5
Ghost
4.1/5 avg
G2 Score4.1/5
Capterra Score4.6/5
G2 Rating4.1/5
Quick Stats
Feature Comparison
Wix uniquely offers Drag-and-Drop Editor, AI Website Builder, 800+ Templates. Ghost uniquely offers Blog Publishing, Newsletter, Memberships & Subscriptions. Both share 2 features including SEO Tools, Custom Domain.
Feature
Wix
Ghost
SEO Tools
✓
✓
Custom Domain
✓
✓
Drag-and-Drop Editor
✓
✗
AI Website Builder
✓
✗
800+ Templates
✓
✗
E-Commerce
✓
✗
Bookings
✓
✗
Blog
✓
✗
SSL
✓
✗
Analytics
✓
✗
Mobile Optimization
✓
✗
App Market
✓
✗
Velo (Dev Platform)
✓
✗
Marketing Tools
✓
✗
Automations
✓
✗
Payment Gateway Integration
✓
✗
Social Media Integration
✓
✗
Website Backup
✓
✗
Custom Fonts
✓
✗
Image Editor
✓
✗
Video Backgrounds
✓
✗
Parallax Scrolling
✓
✗
Responsive Design
✓
✗
Font Library
✓
✗
Color Palette
✓
✗
Website Lock
✓
✗
Member Login
✓
✗
Password Protection
✓
✗
Online Store
✓
✗
Digital Downloads
✓
✗
Inventory Management
✓
✗
Shipping Integration
✓
✗
Tax Calculator
✓
✗
Coupon System
✓
✗
Abandoned Cart
✓
✗
Email Marketing
✓
✗
Contact Forms
✓
✗
Google Maps Integration
✓
✗
Blog Publishing
✗
✓
Newsletter
✗
✓
Memberships & Subscriptions
✗
✓
Custom Themes
✗
✓
Native Analytics
✗
✓
API
✗
✓
Integrations
✗
✓
Email Newsletters
✗
✓
Paid Content
✗
✓
Open Source
✗
✓
Markdown Editor
✗
✓
Member Portal
✗
✓
Custom Code Injection
✗
✓
Total Features
38
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Wix if you need:
- ✓ Drag-and-Drop Editor
- ✓ AI Website Builder
- ✓ 800+ Templates
- ✓ E-Commerce
- ✓ Bookings
Choose Ghost if you need:
- ✓ Blog Publishing
- ✓ Newsletter
- ✓ Memberships & Subscriptions
- ✓ Custom Themes
- ✓ Native Analytics
Pricing Comparison
Ghost starts at $11/mo, 35% cheaper than Wix's $17/mo.
Wix Plans
Free tier available
Free
Free- • Wix branding
- • 500MB storage
LightBest Value
$17/mo- • Custom domain
- • 2GB storage
Core
$29/mo- • 50GB storage
- • Accept payments
Business
$36/mo- • 100GB storage
- • Subscriptions
Business Elite
$159/mo- • Unlimited storage
- • Priority support
Ghost Plans
Paid plans only
StarterBest Value
$11/mo- • 500 members
- • 1 staff user
Creator
$31/mo- • 1000 members
- • 2 staff users
Team
$63/mo- • 1000 members
- • 5 staff users
Business
$249/mo- • 10K members
- • Unlimited staff
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