Updated March 2026 · Independent Analysis
WixvsShopify
Wix starts at $17/mo, 56% cheaper than Shopify's $39/mo. Shopify is rated higher at 4.4/5 vs Wix's 4.2/5.
Wixvs Shopify
★ 4.2/5-0.2 vs Shopify
Only in Wix
- ✦ Drag-and-Drop Editor
- ✦ AI Website Builder
- ✦ 800+ Templates
✓ Free planFrom $17/mo(cheaper)250M+ users · est. 2006
Try Wix Free →
Shopifyvs Wix
★ 4.4/5+0.2 vs Wix
Only in Shopify
- ✦ POS System
- ✦ Payment Processing
- ✦ Shipping & Fulfillment
From $39/mo(pricier)4.6M+ stores users · est. 2006
Try Shopify Free →Ratings Breakdown
Wix
4.2/5 avg
G2 Score4.2/5
Capterra Score4.4/5
G2 Rating4.2/5
Shopify
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
Wix uniquely offers Drag-and-Drop Editor, AI Website Builder, 800+ Templates. Shopify uniquely offers POS System, Payment Processing, Shipping & Fulfillment. Both share 5 features including Analytics, Marketing Tools, Social Media Integration.
Feature
Wix
Shopify
Analytics
✓
✓
Marketing Tools
✓
✓
Social Media Integration
✓
✓
Online Store
✓
✓
Email Marketing
✓
✓
Drag-and-Drop Editor
✓
✗
AI Website Builder
✓
✗
800+ Templates
✓
✗
E-Commerce
✓
✗
Bookings
✓
✗
Blog
✓
✗
SEO Tools
✓
✗
Custom Domain
✓
✗
SSL
✓
✗
Mobile Optimization
✓
✗
App Market
✓
✗
Velo (Dev Platform)
✓
✗
Automations
✓
✗
Payment Gateway Integration
✓
✗
Website Backup
✓
✗
Custom Fonts
✓
✗
Image Editor
✓
✗
Video Backgrounds
✓
✗
Parallax Scrolling
✓
✗
Responsive Design
✓
✗
Font Library
✓
✗
Color Palette
✓
✗
Website Lock
✓
✗
Member Login
✓
✗
Password Protection
✓
✗
Digital Downloads
✓
✗
Inventory Management
✓
✗
Shipping Integration
✓
✗
Tax Calculator
✓
✗
Coupon System
✓
✗
Abandoned Cart
✓
✗
Contact Forms
✓
✗
Google Maps Integration
✓
✗
POS System
✗
✓
Payment Processing
✗
✓
Shipping & Fulfillment
✗
✓
Product Management
✗
✓
Themes
✗
✓
App Store
✗
✓
SEO
✗
✓
Abandoned Cart Recovery
✗
✓
Multi-channel Selling
✗
✓
Dropshipping
✗
✓
B2B Commerce
✗
✓
API & Headless
✗
✓
Customer Profiles
✗
✓
Order Management
✗
✓
Inventory Tracking
✗
✓
Gift Card Support
✗
✓
Discount Codes
✗
✓
Loyalty Programs
✗
✓
Blogging Platform
✗
✓
Customer Reviews
✗
✓
Product Variants
✗
✓
Customizable Checkout
✗
✓
Tax Calculations
✗
✓
Currency Converter
✗
✓
Multi Language Support
✗
✓
Geolocation Targeting
✗
✓
Affiliate Marketing
✗
✓
Referral Program
✗
✓
Point of Sale
✗
✓
Barcode Scanning
✗
✓
Employee Management
✗
✓
Customer Segmentation
✗
✓
Abandoned Cart Emails
✗
✓
Product Recommendations
✗
✓
Sales Reporting
✗
✓
Profit Tracking
✗
✓
Invoice Generation
✗
✓
Return Management
✗
✓
Wholesale Pricing
✗
✓
Total Features
38
44
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Wix if you need:
- ✓ Drag-and-Drop Editor
- ✓ AI Website Builder
- ✓ 800+ Templates
- ✓ E-Commerce
- ✓ Bookings
Choose Shopify if you need:
- ✓ POS System
- ✓ Payment Processing
- ✓ Shipping & Fulfillment
- ✓ Product Management
- ✓ Themes
Pricing Comparison
Wix starts at $17/mo, 56% cheaper than Shopify's $39/mo.
Wix Plans
Free tier available
Free
Free- • Wix branding
- • 500MB storage
LightBest Value
$17/mo- • Custom domain
- • 2GB storage
Core
$29/mo- • 50GB storage
- • Accept payments
Business
$36/mo- • 100GB storage
- • Subscriptions
Business Elite
$159/mo- • Unlimited storage
- • Priority support
Shopify Plans
Paid plans only
BasicBest Value
$39/mo- • Basic reports
- • 2 staff accounts
Shopify
$105/mo- • Professional reports
- • 5 staff accounts
Advanced
$399/mo- • Custom reports
- • 15 staff accounts
Plus
$2300/mo- • Unlimited staff
- • Checkout customization
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